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Daily Mail announces redundancy plans as print readership declines | Daily Mail | The Guardian
Guardian Media Group makes record revenues for news business | The Guardian | The Guardian
TEST/EXAM PREP:
Prepare essays plans for the following three tasks:
Q1: Explain the impact of technological developments and changing economic contexts on the cost for audiences of consuming news. Refer to The Guardian and the Daily Mail to support your answer.
Q2: Explain how economic contexts have impacted the way that newspapers target consumers. Refer to The Guardian and the Daily Mail to support your answer.
Q3: Explain the economic impact of globalisation on the way that newspapers distribute their products to consumers. Refer to The Guardian and the Daily Mail to support your answer.
In the comments section below, list the examples you intend to use to support your answer and include any new sources you have found to support your response...
The combined effect of technological developments and changing economic contexts can impact audiences in consuming news. In particular, The Daily Mail newspaper has recently (March 2023) undergone a series of ‘streamlining’ measures that involve merging the resources and staff of multiple publications under the DMGT group (The Daily Mail, MailOnline and the Mail on Sunday) caused by rising prices of raw materials, such as paper, that are essential to the printing process. This will likely result in both minor and significant costs for the audience. The affiliation between news outlets may cause each to lose their sense of individuality and identity, and narrow the viewpoints conveyed to the audience, which could be displeasing to regular readers. More importantly, this may also cause producers to prioritise their online platforms in the future. This is already evident by The Daily Mail’s editor Ted Verity stating that ‘opportunities for future growth now are digital’. As online news attracts a higher readership, print news begins to lose funding and investment, as customers become unwilling to pay for a product they can access for free, ultimately resulting in a decline of quality. This will cost the audience in terms of consumer satisfaction. Furthermore, the Daily Mail seems to be unwilling (currently) to enforce a paywall onto its digital content, and instead utilises other forms of monetisation including the usage of banner and pop-up advertising (which the publication is paid to display). Alternatively, The Daily Mail now also offer the ‘Mail Plus service, a subscription-based model which allows people to access more news stories. This is both a literal (monetary) cost to audiences, and could cause further issues in the future in terms of the limitation of content e.g. well researched and investigative articles may be pay-walled, restricting the general public to access a diverse range of news stories.
ReplyDeleteBoth the changing economic contexts and the impact of technological developments can impact the way that audiences consume news content. This can be illustrated by The Daily Mail and, as of March 2023, its ‘streamlining’ of content due to the merging of resources and staff of publications owned by the DMGT group like MailOnline, this was due to the rising expenditure the newspaper would have had to allow for raw materials. This could result in both minor and considerable costs for the audience such as the narrowing of viewpoints and consumer satisfaction. The narrowing of viewpoints conveyed to the audience could be due to the streamlining of content may cause the individual publications to lose their sense of identity and individuality as before the different publications may acquire different sources and therefore different conclusions of the same events. This may displease regular readers of these multiple papers. Furthermore, the increasing importance of online platforms is being recognised by producers as evident in the Daily Mail with its editor Ted Verity identifying that ‘opportunities for future growth are now digital’. This means that with print circulation declining, and the MailOnline’s current model being free for consumers, could lead to a decline in product quality and therefore a decline in consumer satisfaction. However, the Daily Mail is now offering a Mail Plus service which consumers can subscribe to for a fee in order to access more news stories. This effects both the consumer who is paying a monetary cost but also the general public who wouldn’t have access to these stories and therefore could witness a further narrowing of diversity within news stories.
ReplyDeleteWhen looking at the Guardian, we can see that they have always made sure that they maintain quality and journalistic intergrity throughout their content. They are able to do this through their ownership startegy, as the guardian are owned by the Scott trust, as they boast on their website how their ownsership startegy leaves them with 'no billionaire owner', therefore allowing them to produce content that is strictly informative, and has no bias due to owners embodying their opinionds and ideologies through the content. However, accoring to Press Gazzette, they estimatew that the Guardian has only 60,000 daily sales, therefore not many sales and not much cashflow coming in through print sales in comparison to the daily mail. As a rsult of these little sales, we see that in June the Guardian are beginning to raise their prices by £1 for a print version of thier magazine. This example shows us how the consumers of the Guardian are sacrificing an economic cost bin return for a quality cost, as they would rather pay more money and keep the quality of their news, than pay the cost of the quality and pay the same amount of money for their news. We can also see that thebguardian in 2022-23 had a cas inflow of roughly £260 million, and had a cash outflow of £21 million. We can see that the cash outflowe of £21 millionis significant when we are speaking about technological advancements, as the Guardian have invested this sum of 21 million into podcasting services, and employing more journalists to work these online services. Therefore we can see that a technological advancement is helping the Guardian to maintain their quality, due to the cashflow they obtain from their 1.1 million subscirbers monthly, they are able to invest this into more technological advancements, and more of a shift into online news. Therefore, we can see again that the audience of the Guardian would rather pay £15 a month and not suffer the cost of their quality journalism, but would rather pay the economic costs.
ReplyDeleteDespite their low 60,000 sales of print papers, The Guardian had a revenue of £264.4 million. This means the Guardian relies heavily on their online news, where they have a monthly subscriber count of around 1.1 million. Their readership are often considered educated and therefore are often more affluent, which means their readers are willing to spend the £10 a month on their subscription and app services in order to get what they believe is trustworthy and liberal news. The Guardian is also owned by The Scotts Trust, which means their paper isn’t for profit, suggesting to audiences that the news is honest and that they uphold journalistic integrity and freedom. Their focus on online news also allows the Guardian to put their money into more online sources, as they have invested in creating podcasts and a newsletter.
ReplyDeletePOST YOUR IMPROVEMENT TO PARAGRAPH 1 AS A REPLY:
ReplyDeleteIn recent years, the economic context for the production and distribution of newspapers has been impacted by diminishing sales of print publications and the increased cost of paper. DMGT’s response has been to diversify its portfolio by purchasing two other titles, Metro and I, corresponding to Curran and Seaton’s assertion that media industries follow the normal capitalist process of the concentration of ownership moving into fewer and fewer hands. The Press Gazette ranks The Daily Mail (700,000) and Metro (950,000) in the top two print papers in terms of circulation, so it seems that DMGT have successfully managed to maintain their overall print distribution audience. However, Metro is a free paper, often targeting commuters, and with over 50% of its readers under 44, presents a very different demographic to The Mail. This means that diversifying its demographic and style of distribution has allowed DMGT to maintain and develop an audience that will make it an attractive prospect for advertisers.
ReplyDeletethis is alyssa!!!
ReplyDeleteIn recent years, the economic context for the production and distribution of newspapers has seen some radical changes. Print newspapers have been significantly impacted, with sales falling dramatically in the last twenty years. DMGT's response has been to diversify its portfolio by purchasing two other titles, Metro and I, which led to their circulation reaching just under 2 million, corresponding to Curran and Seaton's assertion that media industries follow the normal capitalist process of the concentration of ownership moving into fewer and fewer hands. The Press Gazette's monthly analysis ranks The Daily Mail (700,000) and Metro (950,000) in the top two print papers in terms of circulation, so it seems that DMGT have successfully managed to maintain their overall print distribution audience, especially seen as Metro’s demographic is young-middle age and may be more drawn to digital content. However, Metro is a free paper, often targeting commuters at a majority working age of under 44, so it is likely that advertising makes up a considerable part of the revenue stream for DMGT and that its distribution model has had to change to maintain a print audience.
In recent years, the economic context for the production and distribution of newspapers has changed drastically. Print newspapers have been impacted dramatically due to the decrease in newspaper readership and the rising cost of paper, resulting in sales falling year-to-year in last two decades. The DMGT responded by diversifying their demographic and portfolio through the aquisition of the i and Metro as of 2019, with the Metro off-setting the Daily Mail's high average reader age with 50% of its readerbase under 44. This move follows Curran and Seaton's theory that media corporations tighten the control of publication ownership into fewer and fewer hands. According to the Press Gazette in their monthly analysis in February, the Daily Mail and Metro remain the top two most circulated newspapers, giving the appearance that this diversification has successfully improved and recovered readership. However, as the Metro is a free newspaper, targetting commuters under 44, meaning it likely makes most of its revenue from advertisements, causing the distribution model of the DMGT to become more advertisement-based to maintain an audience.
ReplyDeleteReply to this post with your examples and sources for question 1
ReplyDeleteQ1: Explain the impact of technological developments and changing economic contexts on the cost for audiences of consuming news. Refer to The Guardian and the Daily Mail to support your answer.
This comment has been removed by the author.
DeleteFor example, the Daily Mail has 15 million subscribers on snapchat, indicating that the method of distribution and intake of news has changed as technology has developed, making it more accessible and free to view, however due to the shortform convention of snapchat/online news, this cheaper and broader cost could be to the detriment of news quality. News has gotten cheaper and more available online, yet perhaps this has negatively impacted the quality and integrity of the paper. Furthermore, as paper prices are rising, as of October 2016, the Saturday issue of the Daily Mail costed 10p more. This change in pricing and the sparsity of paper encourages a change from physical to digital news delivery, meaning the audience are encouraged to seek news digitally as a cheaper option.
Delete-Snapchat 15mill users –Mail+ 88,000 subscribers with 314-350m monthly views –MailOnline 24.7m monthly visitors –Ted Verity alues digital readership as it’s “worldwide”
Deletehttps://reutersinstitute.politics.ox.ac.uk/paying-news-price-conscious-consumers-look-value-amid-cost-living-crisis -Across most of the 20 countries we analyse, payment for online news is levelling off with high levels of cancellation strongly linked to the cost-of-living crisis. -Low-price introductory offers are effective at attracting new subscribers but many struggle to see the value when it comes to renewal and paying the full sticker price.
-The price of a digital news subscription has risen by 19% on average in the UK over the last year
–Mail+ “Subscribe today for only £18.99 per month” -Daily Mail averages 90p for a paper, costing around £27 a month for a paper a day
-Snapchat 15 million subscribers - able to reach younger audiences and global audience.
Delete-MailOnline, its got million of subscribers across Twitter, Facebook and Instagram so many people can access it freely and globally not just in Britain.
-Mail+ has got 88-90 thousand subscribers, costs £18.99 a month which would be cheaper than buying the physical copies everyday that would cost you around £30 a month, so the online version is cheaper than the physical
-The Daily Mail website reaches over 24 million readers per month, which equals to a daily online audience of 4 million in the UK.
(https://pressgazette.co.uk/publishers/nationals/who-reads-the-daily-mail-circulation-and-readership/)
-cost for audiences has been influenced because of subscription models "Everyone knows that the very best high-quality journalism costs money to produce"- Ted Verity
Deletehttps://newsworks.org.uk/news-and-opinion/the-daily-mail-launches-new-subscription-service/
- Could be said that quality is worse because of adverts which means that there is still a cost even though it is free
The Daily Mail offers a Mail+ subscription which has 88,000 subscribers. This gives their subscribers better access to their news and offers exclusive content.
DeleteHowever, by giving their audience the opportunity to upgrade to an subscription, this allows them to reduce their advertisement on print (which seems to be less and less popular with access to the news being online) and improve the quality of the subscription.
Their online subscription is seen as their main source of revenue. It also uses social media to adapt to technological developments as on Snapchat, they have 15 million subscribers.
Snapchat is free to use and because of the younger user age of the app, who are unlikely to buy a Mail+ subscription, they can still provide their news content.
-The 15 million snapchat users show that technological developments are causing the cost for people to consume news to decrease.
Delete-This is a cheaper way of getting news and allows people to see videos of events happening to get a more visual news source.
-The year-on-year change in the Daily Mail's newspaper circulation is down by 10% showing that the online forms of news are becoming more popular.
-The Daily Mail believe that by using snapchat to deliver news, it can cater towards younger audiences.
-The Daily Mail's editor, Ted Verity stated that "there's no question that the opportunities for future growth are now digital".
-Due to the MailOnline being free, they have to advertise different items, to both, make money and to try to push readers towards buying Mail+. This however may just drive readers towards apps such as Snapchat where they can also get free news with no ads.
The impact is much more financially damaging for outlets that retain substantial print readerships, such as the Daily Mail. As a result in recent years the outlet has been trying to push readers towards its Mail+ subscription product.
DeleteThe Daily Mail has announced plans to make some of its journalists’ jobs redundant, as the newspaper struggles with declining print readership and the increased cost of paper.
Daily Mail+ More news than supplied to those who read the news for free.
The most important and interesting news delivered straight into your email per week.
All the best stories in one place.
For £4.99 a month
For The Guardian
They invested £21 million into newsletters and podcasts, these will come as a cost, as you will have more advertising shown to you.
They are raising the price of their paper from £2.50 to £3.50.
And the Guardian also have their own news donation, which has more than 1.1 million subscribers
Impact of technological developments = Mail+: more accessible and worldwide - 88,000 subscribers
Deletehttps://www.xenith.co.uk/blog/8-key-benefits-of-a-digital-mailroom
Economic contexts - production, distribution, and circulation in a global context • the significance of patterns of ownership and control • the significance of economic factors, including funding.
Audience of the Daily Mail = 15–44-year-olds, right wing political stance and a focus on human interest stories and social issues.
DAILY MAIL - 15 million Snapchat users – more engaging content for younger readers
THE GUARDIAN – podcasts and newsletters - more accessible worldwide = wider audience
THE DAILY MAIL
Delete15 million snapchat followers for daily mail (cheaper to produce and gains a wide audience who don't have to pay to read)
Daily mail online has 350 million monthly readers most are not paying
“Opportunities for future growth are now digital”
Press gazette says print media has fallen by about 19% each year this is likely due to the convenience and affordability of online news as it is usually free, is much more up to date and can be read anywhere without having to carry a physical newspaper
THE GUARDIAN
Total revenue at GMG increased to 250 million with a cash outflow of 21 million because the chose to hire additional journalists and invest in newsletters and podcasts. Newsletters and podcasts are digital and free however it could cost the consumer if the money doesn't get invested where it is wanted
The company has more than 1 million paying supporters and claims 1.4bn average monthly page views on its website and 148m average monthly unique browsers. This shows that the guardian can release free to access content at the cost of adverts and the annoying pop ups whilst still earning money from their supporters whilst
- The Guardian has 1.1 million subscribers across the world
Delete- This dwarfs the Daily Mail's 88,000, possibly due to the socialist/left-wing value of shared wealth surrounding the Guardian or the feeling of doing a good deed by funding the retention of independent journalism
- These technological advancements have made globalisation more possible, generating online revenue streams for more people to support them out of good will to 'support a worthy cause' outside of the UK
- The Guardian also has 315.9k followers on tiktok
- Chief executive, Anna Bateson, said: "The Guardian is becoming a truly global news organisation"
- she also states "This strategy [not-for-profit] has brought revenue growth and a continued rise in digital reader revenues from across the globe"
More newletters and podcasts added in 2023
Delete1.1 million subscribers
Half the rvenue is made by subscribers
£243.4 million profit in 2023
£15 a month for subscription
Digital copies are cheaper than a physical
“The Guardian is becoming a truly global news organisation. In a difficult economic climate, we have continued to invest in quality journalism and in our digital business capabilities to advance this strategy”
1.4bn average monthly page views on its website and 148m average monthly unique browsers.
-The Guardian has 1.1 Million subscribers on their online website (which is 10x more the amount of the mail+) which means it has a large amount of distribution all throughout Britain and maybe even globally in countries like America and Australia.
Delete-The technological advance means that it is cheaper than having to buy physical copies since the digital subscription is £15 a month where as if you buy the physical copies everyday (£3 a copy) would cost you £90 a month so, digital subscription is cheaper than physical copies.
-digital copies allow many people from different places to access the news.
-Over half their revenue is from subscribers/donations, with 1.1 milion subscribers, not controlled by advertisers/billionaires
Delete-Digital investment of newsletters and podcasts
in 2021 guardian print price was £2.20, £15 monthly online, creating a cheaper option for their audience
Delete- The Guardian has 1.1 million subscribers compared to the mail online having 88,000 subscribers.
Delete- The Guardian online cost is £14.99 per month. Compared to the Daily Mail's subscription cost of £4.99. So even though it is cheaper it is less subscribed to.
- Guardian's print price is £2.50
- Revenue of £264.4 million
- The publisher said it had lost £36m in the first nine months of 2023
-Collabs with other news organisations or platforms, like Apple News which may influence the cost of accessing guardian content
Delete- "A title that is solely on Apple News in one territory is liable to be charged a 30% commission on any subscription sales made through the app. Because The Guardian is in all four countries, its commission rate for subscriptions and reader contributions falls to 15%"
-"The Guardian has decided to return to Apple News in the UK to enhance its reach and revenues"
-The Guardian has been in place a metered access model, allowing users a limited number of free articles before requiring a subscription.
The Guardian had total revenues of £264.4m with a £21 million cash outflow. This revenue was then used to invest in additional journalists, newsletters, and podcasts.
DeleteThe Guardian's print circulation in April 2019 was 134,443, down 9.3% year on year, and over 200,000 copies down on a decade ago
At the end of November 2021, the Guardian reported 1,000,035 digital subscriptions, showing its focus on adapting with technology.
Daily Mail
Delete- Snapchat – 15 million subscribers; 35 dedicated editorial staff
- “there’s no question that the opportunities for future growth are now digital”
- Pushing readers towards Mail+ subscription
- Cost of newsprint (and paper) has increased, causing difficulties for the industry and especially for larger outlets
Guardian
- Guardian invested in newsletters and podcasts (digital, cheap, popular, wide appealing)
- Company has more than 1m paying supporters
- 1.4bn average monthly page views on its website
- 148m average monthly unique browsers
- 70% of revenue comes from digital products accounts
- Ted Verity announced "collaboration across titles and platforms" to cut costs.
Delete- Digital media is usually less expensive/free so it encourages people to choose it over print media
- £4.99/month for a digital subscription with first month free and you can cancel anytime, compared to £7.50/month for a print subscription to which you have to be subscribed for a minimum of 6 months before you can cancel
- Audiences may be more reluctant to pay for a Mail+ subscription as they already see is as free on the MailOnline website. The MailOnline website is very reliant on advertising for its revenue.
- 15 million snapchat subscribers – technological development, free, cheaper to consume news, cost in terms of time and attention spent on adverts
Q1
DeleteThe Daily Mail has 15 million subscribers on Snapchat, which shows that the distribution ways of technology have changed over the years as technology has developed.
The Daily Mail offers a Daily Plus subscription to pay for which allows viewers to gain more exclusive content especially for them.
The year-on-year change in the Daily Mail's newspaper circulation is down by 10% showing that the online forms of news are becoming more popular.
The Guardian are upping the paper copy price from £2.50 to £3.50; this could be to drive traffic more online and also shows how expensive it is to distribute paper copies now.
The Guardian also have their own news donation which has over 1.1 million subscribers across the world.
https://www.theguardian.com/help/insideguardian/2013/apr/16/introducing-guardianwitness-platform-content-youve-created
DeleteCitizen Journalism?
Citizen Journalism:
Deletehttps://www.dailymail.co.uk/video/news/video-1139633/Meet-West-Bank-s-youngest-citizen-journalist.html
https://www.theguardian.com/media/2012/jun/11/rise-of-citizen-journalism
citizen journalist - https://www.theguardian.com/technology/2018/oct/13/citizen-journalists-open-source-investigation-bellingcat
Deletehttps://www.dailymail.co.uk/video/news/video-2303730/Video-Citizen-journalist-arrested-performing-audit-police-station.html
Guardian
Deletehttps://witness.theguardian.com/
https://www.theguardian.com/help/insideguardian/2018/aug/21/guardianwitness-is-closing-but-you-can-still-contribute-your-stories
Daily Mail
https://www.dailymail.co.uk/news/article-9144139/National-news-agency-wins-legal-battle-stop-citizen-journalists-obtaining-fake-press-cards.html
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Deletehttps://www.dailymail.co.uk/news/article-9004519/Moment-police-tell-citizen-journalist-f-arresting-terrorism.html
Deletehttps://www.theguardian.com/voluntary-sector-network/community-action-blog/2012/mar/09/citizen-journalism-local-media-communities
Guardian
DeleteTwitter - 10.9m
Facebook - 8.9m
TikTok - 320k
Snapchat - 174k
Instagram - 5.8m
Daily Mail
Twitter - 782.5k
Facebook - 22.7m
TikTok - 8.7m
Snapchat - 14.3m
Instagram - 1.6m
the guardian:
Deletesnapchat: 174k subscribers
twitter: 10.8 million followers
instagram: 5.8 million followers
facebook: 8.9 million followers
tik tok: 321.6k followers
The Guardian
DeleteInsta- 5.8M
Tiktok- 321.6k
Snap- 174k
Twitter- 10.8 million
The Daily Mail
Insta- 1.6M
TikTok-8.7M
Snap-14.3M
Twiter-2.8M
Guardian Instagram 5.8m, Twitter 10.9m, facebook 8.9m, snapchat 174k, tik tok 320k
DeleteDaily mail Instagram 1.6m, 2.8m, facebook 22.7m, snapchat 14.3m, tik tok 8.7m
https://pressgazette.co.uk/publishers/digital-journalism/news-uk-sun-mail-plus-digital-revenues/
Deletehttps://www.theguardian.com/media/2003/dec/04/dailymail.digitalmedia
Reply to this post with your examples and sources for question 2
ReplyDeleteQ2: Explain how economic contexts have impacted the way that newspapers target consumers. Refer to The Guardian and the Daily Mail to support your answer.
-Younger consumers
Delete-An Ofcom report found that by 17 100% of adolecents have a mobile phone
-In 2021 it was found that 91% of 15-16 year olds use social media
-Daily Mail’s Snapchat has 15million subscribers
- The research said 18-24 year olds, who fall within the Gen Z age bracket - which is said to range from 12 to 27 years of age - were much more likely to get their news from TikTok than the licence fee-funded broadcaster. https://www.dailymail.co.uk/news/article-13133735/gen-z-tik-tok-bbc-research-media-habits.html
only NOW realised it should be bullet points (i am outraged):
Delete- 15 million snapchat subscribers and use technology shows appeal to a younger audience
- With a younger online audience, there is a wider range of ages catered for by the Daily Mail's multimedia presence
- According to the daily mail, their average newspaper reader age is 56
A prime example, is the fall of people purchasing newspapers.
DeleteAs accessing news online, has many more advantages for the consumer. The cost to buy newspapers and the accessibility are all taken into account.
On average 70% of people in the UK, read news online, which is the vast majority of the UK population.
Particularly in the younger generations, online news is their only source of news, especially social media. This accounted for 63% of 16-24 year olds in the UK.
44% of 16–24-year-olds used Instagram as their main news source.
28% of 12–15-year-olds use TikTok as their main news source.
THE DAILY MAIL
Delete15 million snapchat followers for daily mail allows it to reach a younger demographic targeting a wider range of consumers without having to pay to print
Daily mail online has 350 million monthly readers with no printing cost allowing it to reach a global audience
Press gazette says print media has fallen by about 19% each year this is likely due to the convenience and affordability of online news as it is usually free, is much more up to date and can be read anywhere without having to carry a physical newspaper
THE GUARDIAN
Total revenue at GMG increased to 250 million with a cash outflow of 21 million because the chose to hire additional journalists and invest in newsletters and podcasts. Newsletters and podcasts will expand their audience with new methods of accessing your news.
The company has more than 1 million paying supporters and claims 1.4bn average monthly page views on its website and 148m average monthly unique browsers. This shows a large proportion of the guardian's readers are online meaning that they likely target digital readers as it is cheaper to produce articles and they can still gain large profits through advertising and subscriptions / dentations
- Teenagers and young adults use social media more often than older people, so by the mail online and the daily mail's different social media accounts they are targeting younger consumers.
Delete- Younger people will be consuming the news.
Delete- 15 million snapchat subscribers.
- In 2021 a survey found that 91% of 15 to 16-year-olds used
social media.
- 83% of 16-24 year olds consume news online.
- 71% of these people consume news via social media.
- 47% of these people consume news via broadcast TV.
- Newspapers use their online presence to help to cater
towards a younger audience and a wider audience
-Over half their revenue is from subscribers/donations, with 1.1 milion subscribers, not controlled by advertisers/billionaires -Their left-wing audience may have a socialist value that directs them to supporting digital media
Delete-Cyber-attacks costs as they become digital
THE GUARDIAN
Delete- Target audience has changed as online news targets and is consumed by younger generations.
Revenue of the GMG has reached 250 million, with 21 million pounds of expenses paid to support independent journalists and investing in podcasts
- These podcasts and newsletters open new opportunities and diversities to share media online, reaching more people in more spaces, globalist, increases revenue
- The support of independent journalism also fulfills the GMG's goal of maintaining independent journalism
- Recently, a large portion of the Guardian's readers have been shown to be online, with 148 million monthly visitors to their website on average.
The typical Guardian reader often has liberal and left leaning ideas.
Delete54% of The Guardian readers are male.
The average age of the print reader is 54.
It has more than 1 million paying subscribers, with 14 billion average page views. This shows that the investment into the digital ways of the world has paid off for the Guardian as it increases their readership.
The Guardian:
Delete- Not dominated by a millionaire owner who will take control of the editing. Means that people will prefer to get their news from this source as it is more reliable.
- Most revenue gained from their online subscribers due to an increase in online and social media users.
Internet news reaches out to a larger and younger audience
DeleteThe typical Guardian reader often has liberal and left leaning ideas.
It has more than 1 million paying subscribers, with 14 billion average page views. This shows that the investment into the digital ways of the world has paid off for the Guardian as it increases their readership.
Daily Mail
Delete- Snapchat – 15 million subscribers; 35 dedicated editorial staff (Mail Online sees snapchat as a way to target and distribute to younger readers)
- Pushing readers towards Mail+ subscription
- Sells 797,704 copies a day
- Print sales down by 12% since last year
Guardian
- Guardian invested in newsletters and podcasts (digital, cheap, popular, wide appealing)
- Rapidly increasing cost of newsprint affects many UK newspapers
- Substantial increases in financial contributions from readers in North America and Australia
- 1.4bn average monthly page views on its website
Younger readers – therefore more online, less buying papers
DeleteEconomic context ~ Newspaper target consumers
Target audience: lower-middle-class British women
DAILY MAIL - 15 million Snapchat users – more engaging content for younger readers = GLOBAL
THE GUARDIAN – podcasts and newsletters
Average age of reader = 54 – therefore more likely to buy the paper
- 15 million snapchat subscribers and 35 editorial staff, snapchat can reach a younger audience so the Daily Mail’s readership diversifies
Delete- By purchasing more papers (the Metro and the i (both left leaning)), DMGT has widened its audience reach and increased circulation
- Print newspapers significantly impacted by the increasing cost of paper, so papers are leaning more towards digital media – Ted Verity states that “opportunities for future growth now are digital.”
Audiences may be more reluctant to pay for a Mail+ subscription as they already see is as free on the MailOnline website (which relies on advertising) so the Mail+ subscription offers access to “scores of extra pictures, videos and bonus articles as well as access to more than 55,000 interactive puzzles” as well as “royal exclusives” all available across different devices
Reply to this post with your examples and sources for question 2
ReplyDeleteQ3: Explain the economic impact of globalisation on the way that newspapers distribute their products to consumers. Refer to The Guardian and the Daily Mail to support your answer.
Out of the 15 million subscribers the Daily Mail has on Snapchat, a large majority of these are outside of the UK, if not in the anglosphere. This means that a larger volume of people are able to access the newspaper through online means outside of the country, as obtaining physical issues of the daily mail globally proved difficult before such technological advancements. This means that the newspaper's audience can be more international and reach a wider variety of people and opinions. Furthermore, according to an article from the Guardian by writer Mark Sweney in 2014 "Almost 70% of it [the daily mail online]'s traffic comes from outside the UK". This solidifies the notion that the shift from physical to digital news has opened many more opportunities for the Daily Mail to share news globally.
Delete- The Daily Mail have two main accounts on tiktok and one is called Daily Mail Uk with 601.3k followers and the other is called Daily Mail and it has 8.6 million followers.
Delete-Use of quick software with global reach inc. Snapchat (15million subscribers, a big and young demographic, 39% of its audience is aged 18 to 24)
Delete-Ted Verity said digital readership allows for “worldwide” reach as the only way to have global distribution
–Mail+ 88,000 subscribers with 314-350m monthly views
–MailOnline 24.7m monthly visitors, cheaper to work with
-MailOnline stats equate to around 4million UK viewers a day, selling an average of 797,704 print copies a day in the latest official figures – although this is down 12% on the same time last year.
Q1: Daily Mail making Mail+ for £4.99 a month creates a global news space that makes news accessible to people who can afford to pay the monthly subscription, the 15 million snapchat subscribers create a global audience that consume there articles for free but the Daily Mail still generate income with the adverts placed throughout, with technological developments the Daily Mail's money model changed, they now rely heavily on advertising as their main funding across all platforms, but specifically on their website.
DeleteQ2: With the large online platform of snapchat their 15 million subscribers can be targeted by specific adverts given to them by the algorithm. Along with the adverts on snapchat adverts on the website are also easy to add and create large amounts of income this is important due to the economic contexts of falling readership of physical newspapers.
Q3: Globalisation has created a large surge in profit, the larger market creates more economic opportunities, and makes the company relevant in many countries instead of the ones that only a physical paper can be made. 15 million snapchat users that come from around the world, they interact with their content for on average 4 minutes a day but can generates, 35 jobs in the company and. which leads to DMGT making 166.2 million pounds in digital advertising last year.
Links:
https://open.lib.umn.edu/mediaandculture/chapter/13-6-globalization-of-media/#:~:text=The%20media%20industry%20is%2C%20in,profit%20margins%20for%20media%20companies.
https://openaccess.city.ac.uk/id/eprint/5542/1/mass%20media%20entryglobalization.pdf
- 15 million snapchat subscribers, can reach a younger audience and people outside of Britain
Delete- Globalisation has made digital media less expensive than print and it can reach audiences outside of the UK
- The MailOnline website is able to reach audiences all over the world - almost 70% of its traffic comes from outside the UK, mostly from the United States.
https://www.theguardian.com/media/2014/jan/27/mail-online-com-domain-name
- MailOnline has more than 191.8 m global unique browsers
https://www.mailmetromedia.co.uk/brand/mailonline/#:~:text=MailOnline%20is%20one%20of%20the,191.8%20m%20global%20unique%20browsers
- MailOnline one of only two top-10 news sites globally to grow audience, July 2023 visits were up 3% year-on-year
https://www.mailmetromedia.co.uk/news/mailonline-one-of-only-two-top-10-news-sites-globally-to-grow-audience/
THE DAILY MAIL
Delete15 million snapchat followers for daily mail likely from a global audience not just British as there are about 24 million snapchat users in the UK and its unlikely that 3/5 are following the daily mail
Daily mail online has 350 million monthly readers allowing it to reach a global audience as you can access it almost anywhere with internet connection
The ability to reach a wider market can increase profits from advertising whilst not increasing the cost of production and distribution as shown by the 15 million snapchat users only having a team of 35 journalists producing their news
THE GUARDIAN
The British arm of the business was hit by continuing declines in print newspaper sales and a weak UK advertising market. Forcing the guardian to focus on being a more global publication
Spending on wages rose from £131m to £152.6m as the company hired more staff around the world. The guardian is aiming to target a larger market around the world with new journalists. As well as GMG said it was targeting further growth in Europe, with the company hiring additional journalists to serve readers on the continent.
-The Daily Mail has 15 Million Snapchat subscribers meaning they can reach a range of audience outside of Britain all over the world.
Delete-Globalisation has allowed the digital media to be less expensive so many people can access the news for free even if they are outside of Britain because of the Daily Mail's online website and their different social media accounts that can be accessed for free.
- The Daily Mail has: 15 million snapchat subscribers, 10 million TikTok followers and 2 million Instagram followers. These subscribers spread not only from Britain but from the rest of the World increasing global readership.
Delete- Through Globalisation, news consumption has been made more affordable through online sources. This increases viewership as it is a more popular method of receiving news and can be accessed on a global scale.
- The Daily Mail online readership is around 24 million readers per month in the UK alone.
-£21 million put towards additional journalists, newsletters and podcasts – these journalists allow them to serve the continent and not just the country during the process of further reach with global news technology
Delete-Over a third of their income is from outside the UK
-Substantial increase in financial contributors from North America and Australia
-”Becoming a truly global news organisation”
DeleteDaily Mail:
The Daily Mail on average sell 800,000 copies per day.
54% of Daily mail readers are female, with the remaining 46% as males.
They have a daily online audience of around 4 million a day.
They offer their Mail+ subscription which extends their outreach to a global level.
The Daily Mail also have separate websites for Australia, the US, India and the UK.
By increasing the quality of the MailOnline, this reduces the Daily Mail’s costs for print copies, which are becoming less and less popular because of the easy access to online media.
The Guardian:
In January 1999, the Guardian Unlimited network of websites was launched.
The Guardian have both a UK and an Australian site.
The Guardian says it has the fifth most popular news website in Australia, and that US traffic now accounts for 30% of its global audience.
The Guardian global audience unique browers each month: Europe 47.4m, North America 44m, Australia 14.4m, Asia 4.5m, Africa 1.4m, South America 566k.
- GMG spending rose by over 20 million pounds due to global hiring of more staff
Delete- GMG pledged to target european growth over british-only development, GLOBALIST
- This hiring also lead to a decline in physical newspaper sales in the UK, resulting in low demand for advertising companies to work with the Guardian.
This physical news decline led to a more globalist view being taken by the GMG and a lack of development for physical print media
The impact is much more financially damaging for outlets that retain substantial print readerships, such as the Daily Mail. As a result in recent years the outlet has been trying to push readers towards its Mail+ subscription product.
DeleteThe Daily Mail newspaper struggles with declining print readership and the increased cost of paper.
15mil snapchat subscribers
Podcasts and newsletters available on the internet.
GMG said it was targeting further growth in Europe, with the company hiring additional journalists to serve readers on the continent.
Daily Mail
Delete- “next phase of this process will involve bringing the Daily Mail and the Mail on Sunday much closer together.”
- “everyone working together for the same goal of getting our stories read by as many people worldwide as possible”
Guardian
- Guardian invested in newsletters and podcasts (digital, cheap, popular, wide appealing)
- Weak UK advertising market (their donation model helps them/target a global market)
- Substantial increases in financial contributions from readers in North America and Australia
- Over a third of the company’s income comes from outside the UK
- Spending on wages rose from £131m to £152.6m as the company hired more staff around the world
Globalisation - the process by which businesses or other organizations develop international influence or start operating on an international scale. The limited number of agencies and producers of sources for international news, so academics claim, has also contributed towards the homogenization of global culture and of international television news content by privileging Western interests in politics, economics and culture.
Deletehttps://openaccess.city.ac.uk/id/eprint/5542/1/mass%20media%20entryglobalization.pdf
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ReplyDeleteDaily Mail
ReplyDelete1. The Daily Mail now reports more than 150,000 digital subscribers. And it reports an average of 75,000 daily users and a “highly engaged” audience.
Daily Mail. 14.3m Subscribers on snapchat, 35 editors and journalists working on it.
Daily Mail product director Simon Regan-Edwards told Press Gazette’s Future of Media Technology Conference how Mail+ has more than doubled its subscriber base in three years despite Mail Online offering the same content for free.
Simon Regan-Edwards told the conference that Mail+, which launched in 2013 as an iPad product, had picked up some 40,000 subscribers by the beginning of the pandemic in 2020. Growth accelerated: today the Mail has at about “160,000 subs, with 90,000 digital”. (Mail print subscribers get access to Mail+ as part of their subscription.)
Even after the price of Mail+ increased to £12.99, customers stayed with them Regan-Edwards said.
The Daily Mail is a British daily middle-market tabloid newspaper published in London. It was founded in 1896. As of 2020, it was the highest paid circulation newspaper in the UK.
2. Readers can then post their own ideas in the comments section online, so the newspaper satisfies our need for relationships.
MailOnline 24.9m monthly unique visitors and becoming one of the world’s largest English-speaking newspaper websites
The Daily Mail provided free insurance schemes to attract more readers. For example, in 1927, registered readers were able to claim £20,000 in compensation if their husband or wife was killed in a train accident while travelling. A legal judgment banned the use of competitions and lotteries in 1928, so newspapers began to use free gifts to shift copies. Consumers were offered cameras, wristwatches, and teakettles for taking out a newspaper subscription.
TravelMail section which gives readers the chance to win incredible holidays to exotic locations, but there are always coupons and discounts available for well-known brands.
44% of 16–24-year-olds used Instagram as their main news source.
28% of 12–15-year-olds use TikTok as their main news source.
3. Mail+, the extra articles will be available on both the UK website and app for a small monthly subscription fee, launched in 2013
“We are also investing in developing new podcasts and massively expanding our video content, so this is an incredibly exciting time for the Mail.”
Meanwhile readers who already subscribe to Mail+ Editions will automatically be given free access to the new Mail+ articles on MailOnline
Ted Verity, Editor of Mail Newspapers, said: “Everyone knows that the very best high-quality journalism costs money to produce and this will allow us to give our readers even more of it alongside hundreds and hundreds of great articles that will remain available to read for free.”
The Guardian
ReplyDelete1. Katharine Viner is editor-in-chief of the Guardian, a position she has held since June 2015
Scott trust limited owns the Guardian
1.1 million readers either donate or subscribe to its digital products. And 104,000 readers subscribe to its newspapers and The Guardian weekly magazine.
Guardian Media Group (GMG) owns Guardian News & Media (GNM) - the publisher of the Guardian and Observer newspapers in the UK, theguardian.com and Guardian US and Guardian Australia.
Actively used platforms include their website, Facebook, Twitter, Instagram, Pinterest, and YouTube.
Over 12 million Facebook users have authenticated the Guardian Facebook app since launch, and at its peak (April 2012) they were seeing 6 million active monthly users.
2. The Guardian Twitter has 7.25 million followers
They seem to use their Twitter to solely promote articles that link back to their main webpage, with a some engagement, typically ranging from about 1–60 retweets and 1–100 favourites.
Pinterest has 681,233 followers and 31 boards
Circulation of approximately 105,000 in the UK, comprising 53,902 newsstand sales and 51,232 subscriptions (July 2021). Since August 2021, circulation numbers are no longer publicly available.
The data also showed more males read the paper each month: 10.2m males compared to 9.4m females across the different platforms. 13.3m of its readers were over 35 years-of-age compared to 6.5m under 35.
40% of The Guardian’s UK readers had university degrees.
3. The Guardian website is continually updated, 24 hours a day, every day. The print edition is published Monday to Saturday, with The Observer on Sundays.
You can also become a patron by contributing between £1,200 to £5,000 per year.
The Guardian relies on revenue from its global readership, including the 1.5 million readers who supported the paper financially in 2020.
The Guardian’s business model still seems to be working. It can turn a profit while ensuring its journalism remains global, free and accessible for all its readers.
Globalisation - a term used to describe how trade and technology have made the world into a more connected and interdependent place.
ReplyDeleteDAILY MAIL - 15 million Snapchat users – more engaging content for younger readers = GLOBAL
Mail+ = 88,000 subscribers
MailOnline = 24.7 million monthly readers
THE GUARDIAN – podcasts and newsletters
Global readership = 1.5 million readers a year
“GMG said it was targeting further growth in Europe”
GMG owns The Guardian News and Media
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ReplyDelete