Here's a bullet-pointed list of specific and detailed evidence from the essay, organized by the categories of Production, Distribution, and Marketing:
Production:
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The UK's Video Games Tax Relief (VGTR) program, established in 2014, allows qualifying companies to claim up to 20% of their core expenditure, provided that the expenditure occurs within the European Economic Area (EEA).
To qualify for VGTR, games must pass a cultural test administered by the British Film Institute (BFI), ensuring they contribute to British culture.
Nintendo's commitment to maintaining a family-friendly image influenced Animal Crossing: New Horizons (ACNH)'s production, as the game avoids mature themes, aligning with Nintendo's reputation for producing content suitable for all ages.
Distribution:
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The UK adheres to the Pan European Game Information (PEGI) system for age ratings, legally enforced since 2012, ensuring that games like ACNH, rated PEGI 3, are appropriately classified.
ACNH is available for digital download via the Nintendo eShop, allowing players instant access without the need for physical copies, complying with UK regulations on digital sales and consumer rights.
Marketing:
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The Advertising Standards Authority (ASA) oversees marketing practices in the UK, ensuring that promotional materials for games like ACNH accurately represent the product.
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Nintendo's marketing campaigns for ACNH highlighted its interactive and social features, such as the ability to visit friends' islands and participate in seasonal events, ensuring that advertisements were clear and not misleading.
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Nintendo's collaboration with various brands for in-game events, such as seasonal updates and virtual merchandise, required adherence to UK advertising standards, with clear communication to players to ensure transparency.
This list encapsulates the specific regulatory measures and practices affecting the production, distribution, and marketing of video games like Animal Crossing: New Horizons within the UK.
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