BLOG CONTENT

If you are ever unsure about the content of your blog, refer back to this post. I will be posting more detailed explanation of each section, with links to secondary posts as we go along. Check back for updates at the start of each wee,

Your blog should contain the following labels. Please note that I have changed the order of some things since we started the coursework. This is an easy thing to change.

01 Coursework Brief

02 Research - Production

03 Research - Website

04 Statement of Intent

05 Planning - Production

06 Planning - Website

07 Completed - Production

08 Completed - Website

Essays

Practice Briefs   

Below is a brief explanation of what should be contained in each section.

01 Coursework Brief

Start by choosing one of the four briefs. You can only work on one and it is important that you don't change your mind once you have started, unless you have a very good reason. We will spend some time talking through the briefs and you should ideally have an annotated version of the brief to help you keep track of your thinking. This could be something that you annotate physically as we go through the briefs (I will give you a printed version) or annotate virtually and then upload. Alternatively you can copy and paste the content of the text and then make annotations as we discuss.

02 Research - Production

This should contain two posts:  Production Inspiration and Production Codes and Conventions

Production Inspiration

This post should contain links to any existing media that you have looked at for inspiration. This could be anything from magazine covers and contents pages, to links to TV shows, to music videos etc. The objective is to gather everything into one place so that you can refer back to your research easily.

Production Codes and Conventions

This post should contain a PowerPoint or Video essay that functions as a list of conventions that you have discovered while researching existing media content. You don't need to use all of these conventions, but you should identify the ones you intend to use and the ones you intend to break.

When creating your list you should consider the following questions:

• How is mise en scene used to communicate ideas to the target audience?
• How is editing/layout and design used to communicate ideas to the target audience? 
• What is the messaging around representation and how does this appeal to the target audience?
• How is/are narrative/s constructed?

NB: This should also include anything you have noticed that encourages convergence.

03 Research - Website

This should contain two posts:  Website Inspiration and Website Codes and Conventions

Website Inspiration

This post should contain links to any existing media that you have looked at for inspiration.  You can post simple links to websites, but it would be a good idea to screenshot anything that you want to be able to access again easily because webpages change. The objective is to gather everything into one place so that you can refer back to your research easily.

Website Codes and Conventions

This post should contain a PowerPoint that functions as a list of conventions that you have discovered while researching existing media content. You don't need to use all of these conventions, but you should identify the ones you intend to use and the ones you intend to break.

When creating your list you should consider the following questions:

• How is mise en scene used to communicate ideas to the target audience?
• How is editing/layout and design used to communicate ideas to the target audience? 
• What is the messaging around representation and how does this appeal to the target audience?
• How is/are narrative/s constructed?

NB: This should also include anything you have noticed that encourages convergence.

04 Statement of Intent

Based on your research into existing media, you will write about your intentions for your production and website. You will need to address the following questions.

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? ( approx. 400 words) 

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)

05 Planning - Production

MAGAZINE: This MUST contain a post called MOCK UPS, which contains a mock up version of your magazines. You MAY use found images or AI generated images, but you SHOULD think very carefully about how you will create the real version of each image.

MUSIC VIDEO: This MUST contain a post called SHOOTING SCRIPT or STORYBOARD (You can include both). You MAY use found images or AI to helps create your storyboard, or perhaps a version of the final video using stills. You SHOULD think very carefully about how you will create the real shots.

TV PROGRAMME: This MUST contain a post called SHOOTING SCRIPT or STORYBOARD (You can include both). You MAY use found images or AI to helps create your storyboard, or perhaps a version of the final video using stills. You SHOULD think very carefully about how you will create the real shots.

If you do any research into locations, actors/models, technical tutorials (e.g. how to use photoshop, how to use the camera etc.) it should have a separate post in this section.

06 Planning - Website

This MUST contain a post called MOCK UPS, which contains a mock up version of your website. You MAY use found images or AI generated images, but you SHOULD think very carefully about how you will create the real version of each image. You will need to post screen captures of your mock up website. 

07 Completed - Production

This section MUST be only one post, which should contain a clearly labelled version of your completed Magazine, Music Video or T.V. Show, or a link taking you to them. 

08 Completed - Website

This section MUST contain only one post, formatted in the following way:

WEBSITE HOMEPAGE: Link to your homepage

HYPERLINKED PAGE: Link to your hyperlinked page.

AUDIO-VISUAL ELEMENT: Very clear description of your audio-visual element and exactly where to find it on your website.

NAVIGATION: Very clear explanation of how to navigate from your homepage to your hyperlinked page.