This is a fairly complicated brief, so read it carefully.
IMPORTANT: For this task you may work in groups of up to three people. If you work as a group, you may produce three different and distinct pieces, or you may share some footage across the group. However, you MUST produce YOUR OWN EDIT of BOTH ELEMENTS.
Brief: You work for an independent video production company. You have been tasked with producing an extract from a new music video (ELEMENT ONE) for an artist aged between 16 and 21. There is no restriction on genre, but the production company have insisted that the video must be set in a UK school and must include representations of at least two different social groups. In addition, you must also produce a 'behind the scenes' documentary (ELEMENT TWO) of the video shoot.
1: Even if you intend to shoot on your own camera, find a FREE app that allows you to control the exposure triangle (Aperture / Shutter Speed / ISO) when shooting video on your mobile phone. Most of you already found Blackmagic Cam and that works really well.
NB: The task will need at least two cameras (or phones) working together.
2: Find 5 music videos to use as INSPIRATION.
Consider some of these reasons why it might make for worthy inspiration.
- It uses a genre of music that is similar to the song you have chosen.
- It is by the same artist as the song you have chosen.
- It is aimed at the same audience as the song you have chosen.
- It is set in a school.
- It has some stylistic features that you find interesting and might want to replicate.
- It has some technical features that you find interesting and might want to replicate.
- A performance element (Lip Syncing) shot from at least two different angles or shot lengths.
- A narrative element (Lip Syncing optional).
- At least one of the performance shots must use a single, controlled, light source (Ledzilla or Light Panel) and no other.
- An attempt at racking focus.
4: ELEMENT TWO Produce a 'making of' video about the production of the music video (60 - 180 seconds).
You will need to include:
- Director's commentary.
- Behind the scenes footage.
- Reference to the technical resources that you used in the production.
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MUSIC VIDEO
MARK SCHEME |
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Lang: Genre |
Production demonstrates understanding of codes and
conventions of existing examples of the genre. |
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Lang: Mise |
Production constructs meaning through use of mise en
scene. |
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Industry |
Production promotes artist/song |
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Representation |
Representation is consciously constructed to appeal
to target audience |
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Audience |
Production is consciously constructed to appeal to
target audience |
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CONVERGENCE |
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Industry |
‘Making Of’ video promotes artist and encourages
audience to view the video |
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Audience |
‘Making Of’ video is consciously constructed to
appeal to target audience |
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1: Minimal 2: Limited 3: Adequate 4: Good 5: Excellent
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