REPRESENTATION QUESTION

Explain how music video producers use representation to promote their artist(s). 

Refer to one of the music videos you have studied to support your answer. [10] 

You should have studied two music videos: one from List A and one from List B below. 

List A	List B
Corinne Bailey Rae – Stop Where You Are  Emeli Sandé – Heaven Lil Nas X – Sun Goes Down	Radiohead – Burn the Witch   David Guetta – Titanium   Sufjan Stevens – Sugar

MARK SCHEME

The structure of the essay is:

None existent/random = 0      

Clunky but possible to follow = 1   

Clear and coherent throughout = 2

The answer is:

Not focused on the question = 0   

Somewhat focused on answering the question = 1

Consistently focused on answering the question = 2

The use of examples is:

Non existent or weak = 0

Clear but not detailed/consistent = 1

Clear, detailed and consistent = 2

Analysis is:

Non existent or unclear = 0

Follows most examples but may lack precision = 1

Clear, precise and follows every example = 2

The use of terminology is:

Non existent or weak = 0

Fairly secure but no consistent = 1

Excellent throughout = 2

SOME OPENING POINTS

• A generic convention of most music videos is to promote the artist by representing them as a skilled and passionate performer.
• One of the ways that music videos producers promote artists is by representing the artist as an aspirational figure.
• Another of the way that music video producers promote artists is by constructing representations that encode value alignment with the target audience.
• Another way that music video producers promote artists is by constructing narrative elements in which they are represented interacting positively with an avatar of the target audience.

LET'S TRY THE TOP ONE...

A generic convention of most music videos is to promote the artist by representing them as a skilled and passionate performer.