"Discuss the significance of synergy within the media area you have studied."
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Synergy can be seen to impact on the music industry at both the level of production, distribution and marketing. If we take the band London Grammar as an example, it is clear to see how synergy has affected them on the level of marketing. For example, the one of the easiest ways to access their music is via the media platform soundcloud. Clearly this is a synergistic relationship, with soundcloud broadcasting their music for free to a worldwide audience and with the increased views on soundcloud (Hey Now – their debut single - has received around 1.3 million hits to date)making them a much more viable source for advertising. My own research revealed the success of soundcloud as marketing tool, as one respondent that I interviewed reported that she had purchased London Grammar’s single (Hey Now) and subsequently their album as a result of having listened to the song on soundcloud. Interestingly, her purchases and viewing of the song were all conducted via her mobile phone, suggesting the important relationship between industrial synergy and technological convergence. Synergy has also profoundly affected the distribution of London Grammar’s album (If You Wait). In his article, London Grammar 'teaching the music business important lessons', Tim Ingham explains that “If You Wait is signed to Ministry of Sound in the UK via the band’s own Metal & Dust label, but licensed across the world to the likes of Sony Music (US), Dew Process (Australia) and Because (France).” Indeed, it would seem that London Grammar’s worldwide distribution outside the UK is licensed either directly to members of The Big Three (Warner/Sony/Universal) or to subsidiaries of them. Interestingly, the licensing process makes this a synergistic relationship; the Sony and Universal both make revenue from London Grammar’s sales and London Grammar reach a much wider audience than they would have while still retaining ownership of their music. Ingham’s article also reveals something about the significance of synergy to the production process. The band explain that they are signed to Ministry of Sound in the UK, an independent label keen to develop a synergistic relationship rather than outright ownership of the band and that “other UK record companies at Warner, Universal and Sony had passed on London Grammar before Big Life signed them to Ministry.” The band’s musical style may have had no bearing on their rejection by The Big Three, but it is not unreasonable to suggest that the major player may have been unwilling to take the same kind of risk taken by Ministry of sound. In effect then, the synergy between Ministry and Metal and Dust (London Grammar’s own label) may have allowed them to retain artistic integrity by avoiding the need to cater to the musical niches accepted by The Big Three.
While London Grammar provides information about the synergistic relationship within the industry across different companies, the example of Syco entertainment/music provides evidence of the way that synergy can take place within a single company. Syco entertainment, and particularly its flagship TV show X Factor, exist essentially as a tool to market the series of acts that emerge as part of the shows ‘talent’ spotting process. For example 2010s third placed One Direction, featured in the record breaking finale to the season which, according to ratings research board Barb, achieved 17.7 million viewers. It is no coincidence that this same act went on to reach number one in 2013 album charts, with its 685,000 selling album ‘Midnight Memories.’ The synergistic relationship here is clear. The success and subsequent advertising revenue made by Syco entertainment when producing the TV show X factor is huge, with some sources suggesting as much as £200,000 per 30 seconds. Similarly, the success of One Direction is almost certainly boosted by its continued relationship with X Factor, including appearances on the 2013 Christmas episode of X Factor. My own research also supports the importance of the synergistic relationship between X Factor and One Direction and indeed the important relationship between cross media convergence and synergy. Of the 50 teenagers that I interviewed 2 reported having purchased one directions ‘Midnight Memories’ having watched their appearance on the X factor final. One of the two suggested that she only watched the final in order to catch the appearance of One Direction, which clearly indicates that viewing figures for the show are boosted by the appearance of such artists. However, more interestingly, one of the two respondents suggested that they didn’t watch the final itself, but rather followed a link posted on their facebook page to a recording of their appearance on youtube. The levels of synergy here are vast. Clearly, this suggests the importance to the band of their synergistic relationship with the programme, but it also suggests the important synergistic relationship that it has with youtube as the link she followed contained advertising, thereby ensuring revenue for youtube, while providing free advertising for the band.
ReplyDeleteSynergy is where 2 companies work together in a partnership and build a relationship with each other and produce a product at no extra cost and both get a cut of the profits.
London Grammar is a British Trip- Hop band that is signed to Ministry Of Sound and released their debut album "If you wait" selling over 265000 copies. The band was originally rejected by the big 3 companies, SONY MUSIC, Warner Music & Universal due to the band's music not being main stream enough to be thought to be able to achieve success; however it was taken on by Ministry Of Sound who wanted to give this new kind of music a chance. London Grammar could have changed their style of music when they were rejected to try and win over one of the oligopolies, however they held their own and released their debut album under a large name that is independent of the 'big 3'.
The production was then done with the help of Ministry Of Sound who could provide studios and equipment as well as by using programmes on home computers etc to make final tweaks.
When London Grammar were rejected they then went to social Media sites and other online platforms such as SoundCloud and YouTube to begin distribution of their music. This reflects synergy as SoundCloud and YouTube made money from the views the music got through advertising and London Grammar made money through people listening to the music and wanting to go onto buy the album. Social Media was particularly important in the marketing & distribution stage as well as links from the band's Facebook page would redirect users to the bands official website and quick access to their albums ITunes page.
Ministry Of Sound have since released many compilation albums such as as The Annual 2014 and most of these have featured at least one London Grammar song. This has increased London Grammar's audience as many more people will buy a compilation album such as The Annual as it features popular songs from throughout the year as well as increase profits for Ministry Of Sound as more people may buy the album due to it containing a London Grammar song. As well as this, many Ministry Of Sound events held across the world in places such as Ibiza, the UK, Miami, Tokyo, Rio De Janeiro etc will have live music either performed by London Grammar or feature one of their songs but remixed live on stage by another Ministry Of Sound signed DJ this increases the popularity of events like this as well as the profits and awareness for the band. The bands album was made available through CDs and digital downlaods. This gave them a massive audience to attract covering the 2 largest types of music viewing. They are also heavily played on the Minsitry Of Sound radio that plays 24hours a day and can be accessed from any computer with an Internet connection around the world.
The band is also licensed across the world with Sony in the US, Dew Process in Australia and Because in France. This does not mean that Sony own London Grammar, however it does mean that they will then promote and sell the band in the US which gives them a cut of profits as well as increase the bands popularity and profits which will lead to more concerts and festival appearances etc overseas.
London Grammar was formed when the three friends met and decided to form at Nottingham University. The band played small gigs, recorded them and posted them to social networking sites and media platforms such as, Facebook, YouTube and sound cloud. After a short amount of time ‘self-marketing’, the band was signed to independent label Ministry of Sound. Through clever marketing on Twitter, Facebook and Instagram London Grammar had over half a million followers within the year. The band also had a successful synergetic relationship with sound cloud, a website which allows artist to put their music up for free and allows listens to view for free. This meant that Sound Cloud were gaining revenue due to people listing to London Grammar on their website it also gained London Grammar’s popularity due to people listening not just intentionally but via the ‘suggested sounds’, for people listening to music within the same genre. The band’s Sound Cloud page also has links to their ITunes page allowing users who like what they hear to buy the bands album in just two clicks. Of a group of teenagers we asked 40% said they had downloaded something they had first heard on sound cloud or YouTube, from this we can see that free music sites do cause people to later buy music making money for the band. London Grammar are listened to Song Music in the UK, this has allowed them to market themselves to a wider audience, the band have appeared on Sony TV advertisements on main stream TV at peak times, eg ITV on a Saturday evening, this advert showed the link to the bands ITUNES page also. On all of the bands social media sites there are links to not only there iTunes page but their main website which allows users to buy a hard copy of their album. Cross media convergence has allowed users to listen to LG on a TV advertisement and quickly download a track onto their phones within minutes. Of a group of teenagers we asked 80% had bought a song on their mobile phone. LG were previously declined by the ‘big 3’ record labels due to their edgy ‘trip hop’ sound. The band could have chosen to change their sound to make it more mainstream however signing to an independent label gave them independence in the production of their music.
ReplyDeleteLondon Grammar are a uk trip-hop band that produce, market and distribute their music semi-independently working synergistically with larger companies to reach global audiences. The band, before being signed, marketed their music solely with an array of free media platforms such as social media sites like Twitter and music sharing websites like YouTube and Soundcloud. Their song ‘Hey Now’ has amassed almost 1.5 million views on YouTube. The band’s relationship with websites like YouTube is synergistic in the way that the band, by gaining popularity, will bring viewers to the website letting the website make money off of ad revenue and in return being on a platform like YouTube gives the band free advertising helping them to get heard and make money from people buying their music. Both companies gain from working together. Distribution to global audiences for London Grammar is done by working with larger companies. London Grammar are signed to an independent label that they also created, Metal and Dust Recordings. Via this company the band was also signed to Ministry of Sound for UK distribution for their most recent album ‘If You Wait’. At first the larger companies did not want to back London Grammar due to their lack of popularity. The band ended up approaching Because in France because of the close relationship Jazz Summers, the cofounder of the band’s management company Big Life, had with the founder of it. They also went to Dew Process in Australia and Sony for the US. Once they started to gain popularity in these countries much larger companies became interested.
ReplyDeleteLondon Grammar has used synergy at almost every point in there rise to fame. They have used synergy to promote and advertise themselves as a group using sites like YouTube and sound cloud to get advertising for free. This is a synergistic relationship because London grammar gets promotion on sound cloud and sound cloud in turn receives more site views and users. London Grammar put links in the description of their videos and sound cloud uploads to iTunes so if people enjoy the song they can buy it, Sound cloud allows artists to use their site to advertise their songs because the users can add button that directly like the sound cloud track to the item on iTunes. London grammar also uses synergy to market and sell them around the world. For example Sony US is licenced to sell London grammars records to the US. This is synergy because without Sony US London grammar would not be able to market themselves to the US. London Grammar has similar partnerships with other distributers in other countries like France and Japan. Synergy has affected the music that London grammar makes because there were turned down by the big 3 (Sony, Warner and Universal) they then where signed to a smaller record label.
ReplyDeleteLondon Grammar is a music group who are signed to a record label they made for themselves, Metal & Dust. Although the music they produce is signed to a variety of different companies who in turn distribute it through the resources available to them through Sony, Universal and Warner, they themselves are not owned by one of these oligopolies. A major music business like Sony will mainly cover the more mainstream record releases, and although this gives them the ability to take more risks when signing new groups, they will be more leaning towards the use of mainstream music. London Grammar produce music that wouldn’t have necessarily been tailored to the tastes of the Big Three and thus if they had wanted to be signed by them they would have had to give up some of their artistic range in order to make music that Sony would be willing to release. This would be an issue they would have come across during production if they had decided to go with one of the oligopolies. However due to the availability of software which will let you produce music without a major record label they managed to do it without that much assistance. This can be seen quite obviously with how they are signed under their own independent record label. Due to media convergence it is now easy to market music, which London Grammar most likely capitalised on, as well as distribute it worldwide over multiple platforms. SoundCloud is a site that London Grammar used which generated a synergy between them and SoundCloud. Through the use of the site, they were able to market their music to a wider audience with greater ease while also generating a reasonable amount of money. By attracting audiences with SoundCloud they were most likely capable of increasing their sales by a significant amount, which led to more people finding them on SoundCloud. This also meant that SoundCloud made money from the success of London Grammar, thus forming a synergistic relationship between the two.
ReplyDeleteLondon Grammar-
ReplyDeleteLondon grammar started to distribute their music through the use of technology after meeting over the social networking site Facebook. They distributed their music using websites such as sound cloud. This particular website is an online audio distribution platform that enables its users to upload, record, promote and share their originally-created sounds. In July 2013 it had 200 million listeners allowing musicians to target a wide variety and a vast number of people. This kick started London grammars career as they gained a lot of attention from uploading there single ‘while you wait’ on sound cloud. This is an example of a synergistic relationship between London Grammar and sound cloud, as the band used/ uses the website to distribute their music which eventually leads to people buying their album and in turn increases the amount of people who use sound cloud allowing sound cloud to gain a higher profit due to increasing its listeners. This synergistic relationship can be seen by viewing London grammars website, on their homepage they have a link to all of their social networking sites, for example twitter and Facebook. People who are then fans of the band are able to follow or like their official pages on these sites to keep updated with news and events, this creates a synergistic relationship as some people may join these social networking sites just to be able to be updated on news such as gigs, in turn increasing the amount of users on social networking sites, but also allowing for more and more people to find out about London grammar as they are involved with a lot of different social networking sites allowing for their music to be distributed in lots of different ways. When carrying out some primary research out of the teenagers I studied 35% had listened to London grammar on YouTube and 10% had bought some of their music after listening to them on either sound cloud or there social networking pages, this in turn showing that a synergistic relationship between companies allows for distribution of music without the backing of the big three oligopolies who dominate the music industry. London Grammar now works in partnership with Sony who distributes their music in the US and they are now up for prestigious Ivor Novello song writing award.
Concerning production, London Grammar never got signed by the big 3 initially. Instead of rejecting their failure they continued in search of smaller labels where they found their popularity and success, only then did the big 3 want to have concern with the band. Alternatively instead of looking elsewhere they could have changed their production style, to suit the wants of sony/syco music by producing something more mainstream, like One Direction or Adele. Within their production style, from the start they used synergy within social media. For example they posted their music on soundcloud, through this sound cloud made money through people listening to their music and London Grammar gained by gaining popularity and views, which eventually turned into sales. To date, their single Hey now on sound cloud has received over 1 million plays.
ReplyDeleteSynergy also becomes known in the sector of marketing, in which artists find a way for people to hear and therefore buy their products. Although not both in the music industry, Adele found her song Skyfall probably increasingly marketed through having it featured in the James Bond film, in return the James Bond film probably gained more popularity all through Adeles song and music video featuring such, leading fans and viewers to watching the whole film. This type of synergistic relationships gains both receiving ends marketing, at a very low costs, just by aiming through a different market segment.
When then finally distributing a music product it can be done effectively and sometimes most significantly by using synergy. For example London Grammars song If You Wait was reaching platinum status in the UK and then as stated in Tim Inghams article in music week ‘has been released digitally in the US’. This type of distributing was not done directly through London grammar themselves so was low key marketing but effective as reached areas far away with large populations, so accessing more people to listen to their music. Also as stated ‘If You Wait is signed to Ministry of Sound in the UK via the band’s own Metal & Dust label, but licensed across the world to the likes of Sony Music (US), Dew Process (Australia) and Because (France)’. So although London grammar still own themselves they have different oligopolies distributing their music, which becomes synergy. Sony cannot sell in America without London grammars permission and London grammar could not target America as effectively alone without the backing of sony.
London Grammar started off as an independent artist that used online marketing techniques to reach a mass audience, they used online media platforms such as YouTube and Sound cloud to reach larger audiences. Musicians like London grammar have a synergistic relationship with platforms like Sound cloud as they gain exposure through the users of the website and sound cloud gains ad revenue respective to how many people visit London grammars page. This relationship benefits both parties with no real downside London grammar get free exposure and soundcloud make money. Other online marketing techniques involve personal targeting from search history, Google the company that owns YouTube use technologies that advertise products based on similar searches or interests, so if you are one of the 1.4 million people to have listened to London Grammars new song then you would have seen adverts for similar bands or for relevant products.
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ReplyDeleteWithin the band London Grammar there are many uses of synergy to explain the bands uses of Production, Marketing and Distribution.
ReplyDeleteIn terms of Production, synergy has affected London Grammar. MusicWeek said ‘Other UK record companies at Warner, Universal and Sony had passed on London Grammar’. This may have caused them to change their style of music due to them not meeting the commercial standards of the oligopolies in the music industry. This is suggested as a band member in a Music Week article says ‘“It was a bit of a gamble to go with them in a way, because they’d never had a band like this before; they’re best-known for dance stuff’ when getting signed to Ministry of Sound. With Ministry of Sound being a more dance related music label, London Grammar may have decided to change their music in order to meet the label’s expectations of a sellable music product.
London Grammar is signed by an independent label, Metal and Dust, however in order to reach other audiences they are licensed by Sony, Dew Process and Because. This is synergy as the working together of different companies allows them to reach a wider target market. They were able to licence themselves in another country because, according to Tim Inghams’ article, “London Grammar 'teaching the music business important lessons'” they had not signed themselves up to a major label in the UK restricting their activity with other labels elsewhere. This means that through synergy, the working together of different organisations they are able to reach a wider audience of people. The article read, “Speaking to Music Week, the co-founder of the band’s management company Big Life, Jazz Summers, said that not signing the act to a major label in the UK had been imperative in boosting their international credentials.”
ReplyDeleteWhen London Grammar were looking to get signed, they approached Warner, Universal and Sony – the big three, but were passed away as they were not what they were looking for. They were essentially not ‘Mainstream’ enough to make them enough money and be worth them signing. However, once London Grammar became signed by Ministry, they became more popular, this meant that Universal wanted in on the deal. They became interested in London Grammar, as they were now somebody worthwhile, and licensed them internationally. This is an example of synergy because they were able to use the smaller, independent label to build up a reputation to then take advantage of the larger label and reach a larger audience.
Synergy plays an important role in one of Sony’s largest companies. SYCO is a entertainment company owned by Sony. SYCO in the company that created the X Factor. SYCO has a synergistic relationship with the contestants on the show because the winner is guaranteed a record contract. This is a synergistic relationship because on the show to artist is advertised to the public and the debut single for the artist is also performed at the final. An example of this is One Direction, because of the show advertising and marketing them as an artist they have been able to make £100million in on 2 years (quoted from NME.com September 20, 2014) the Company also markets the band by allowing them to preform there newest song during the live shows of the X Factor. One Direction's debut single, "What Makes You Beautiful" is among the best-selling singles of all time, selling over 5 million copies. In March 2013, SYCO in partnership with YouTube creating another synergistic relationship. SYCO launched “The You Generation” channel which is listed as the 'world's first global audition'. The online channel is currently available in 26 countries.
ReplyDeleteSynergy can be seen as having a major impact on production, distribution and marketing of a new song/ album. ɅVICII is an internationally famous Swedish DJ, he is known for many songs including Levels and Wake Me Up. He originally was signed up to ISLAND label which is a subsidiary of Universal Music. This enabled him to use some of the most expensive DJing equipment to produce his first massive hit LE7ELS. This has been one of his most popular tracks and without the support of a large company like Universal which it was released under he would not have been able to produce a song of the same quality. This is an example of Synergy as Universal were able to make a handsome profit from this song whilst ɅVICII was able to get his foot firmly wedged into the door of the EDM song culture.ɅVICII releases his music onto sites such as YouTube, SoundCloud and Itunes as well as many others. With all of these except Itunes the company makes money off of advertising as more people listen and ɅVICII makes money by people wanting to then buy his music, usually off Itunes. On his official soundcloud page Wake Me Up has had over 17million views and on Facebook he has nearly 14 million likes. These two sites have advertising on these pages and this will equate to a lot of money for the owners from all the views. When I asked 30 teenagers 90% said they had heard an ɅVICII song on soundcloud and 60% said they have liked him on Facebook. If this was to be expanded to represent a general trend then it is quite obvious to see that Synergy has been massively affecting distribution of music as many people now listen to it online through free websitesɅVICII albums and songs are marketed heavily through Social Media and TV advertising. He now has his own record label (LE7ELS) that he releases his music onto. However in the UK it is distributed by Sony. This doesn’t mean that Sony own ɅVICII it just means that they can promote and sell his music. This is evidence of a synergistic relationship as it means that Sony can heavily advertise the songs on TV, online and radio etc and then they can take a cut of the profits which will be greater after they’re marketing. ɅVICII is then granted a much wider viewing audience whilst still retaining the rights to his music.
ReplyDeleteTaking Adele as an example you can see how synergy within her musical career impacts the distribution and marketing of her music. It was through using the free social networking website MySpace Adele was first noticed by record labels. Having had a friend set her up a MySpace account in early 2004 Adele posted her music to the site regularly. In 2006 XL Recordings approached her offering her a record deal based on hearing her voice on the site. This is a synergistic relationship as Adele managed to gain some popularity as an artist and obtain a recording contact from using the site and MySpace got ad revenue and money from views from Adele’s 10000 ‘friends’ she had repeatedly using the site just to listen to her. In a survey I carried out 95% of the teenagers I asked had started listening to a band or artist after hearing about them on a social networking site, either through advertising or word of mouth. Much later on in her musical career after earning numerous awards and having several UK number ones Adele was approached by the producers of the newest James Bond film ‘Skyfall’ to write and record the theme song. Her song, also titled ‘Skyfall’ as is the usual with Bond films and their theme songs, has sold more than two million copies worldwide and Adele was awarded both a Golden Globe and the Academy Award for best original song. The relationship between Adele and the producers of Skyfall is synergistic. Skyfall needed a theme song and Adele would have been making music anyway. So by Adele writing and singing the theme she gained fame from the popularity of the Bond franchise and the film gained a buzz around it from the success of the song and Adele’s previous success. I talked with a fan of Adele and was told that she “decided to watch the film after hearing Adele was going to be singing the theme” and was “never a fan of the [bond] films before”. An article by Fraser McAlpine for BBCAmerica reports that Adele is ‘number one choice’ so sing the theme for the next bond film aswell, proving their synergistic relationship worked well for both parties for Skyfall.
ReplyDeleteLondon Grammar is a British trio formed by Hannah Reid, Dot Major and Dan Rothman. Vocalist Hannah Reid and guitarist Dan Rothman met in a residence hall at the University of Nottingham. Dan Rothman saw a picture of Hannah Reid on Facebook with a guitar and sent her a message to see if she wanted to collaborate. This shows that social media not only can help not only with marketing music, but also helping musicians and artists get recognised all over the world, for free.
ReplyDeleteThe band began by playing gigs at local bars, and several years later, on 12 December 2012, the trio posted their song 'Hey Now' on Youtube which has now reached over 2 million views. This shows that a bands recognition can be down to various types of social media, which by word of mouth and digital technology, can be spread throughout the globe.
Their song 'Metal & Dust' released in February 2013, and it made the top five of the iTunes chart in Australia. Coming from their humble roots as a trio that met in university and played in bars, to becoming recognised the other side of the world, they have a lot to thank social media sites for.
As well as being recognised and supported by the music industry, Paul Lester who writes for the guardian described them as a 'blog buzz band'. This goes to show that the media and marketing industry, even in the form of blogs has been highly responsible for the rise of London Grammars fame; fame that has cost them next to nothing to achieve.
Their first song 'Hey Now' has 995,403 plays on 'SoundCloud' which is a site that you can freely upload tracks that other users can listen to also with no expense. By getting this many plays on a marketing site like this, it is clear to see that artists like London Grammar and Justin Bieber, have been able to make themselves heard through the free use of the internet.
Blogs and websites such as 'Louder than that' have also featured stories and articles about London Grammar, with opportunities to listen to selected tracks and read about up and coming events. To support that social media and marketing has made fame for a band like London Grammar possible, I asked all sixth formers in the Chatham and Clarendon House Sixth Form whether they had ever listened to music based on a recommendation from a v/blog, and a shocking 70% said that they had. A further 20% said that they had bought music based on a recommendation from a v/blog, which goes to show the tremendous impact that the internet and social media sites can have on the recognition of an up and coming band or artist.
Synergy is significantly used throughout all types of media such as the music industry or the film industry. I have studied the music industry and in particular a band called London Grammar. They have a synergistic relationship with music site Soundcloud which broadcasts their music for free; to date their hit single ‘Hey Now’ has had over 1.6 million views. I spoke to someone about London Grammar and she told me that they first found out about London Grammar through Soundcloud. She then went on to purchase their album, she done so using her mobile phone, this is another example of synergy as she used her phone to purchase their material because London Grammar had made their album available on sites such as Amazon; this is also an example of technological convergence. London Grammar are signed to a variety of different labels, in his article ‘London Grammar ‘teaching the music business important lessons’’ Tim Ingram explains how “If You Wait is signed to Ministry of Sound in the UK via the band’s own Metal & Dust label, but licensed across the world to the likes of Sony Music (US), Dew Process (Australia) and Because (France).” Ministry of Sound is an independent British record label that started out as a nightclub in London. It has since become a multimedia entertainment business. It is also the host of worldwide events and has its own radio station and other media outlets. London Grammar will have their music played on Ministry Of Sounds radio station which is a great example of synergy. Ministry of Sound and its partner brand Hed Kandi host approximately 1,500 international events; this is synergy as London Grammar can be easily booked for gigs/events all around the world which will help promote them/their music.
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ReplyDeleteSynergy in the music industry is when two companies come together in order to produce and release a product(s) that will cost both of the companies’ not extra money. The companies don’t need to both be within the music industry, in fact more often than not one isn’t, and this is to be able to produce their product to a larger audience. An example of this would be Eminem’s new released song in the call of duty advert, this created synergy because they were advertising their products to a wider audience and using each of their products to try to gain more money and make money for the other, if someone would usually just listen to Eminem and not play video games they may buy this game just to hear the song, creating more money for the other product, and the same can be done vice versa to earn Eminem more money. When talking to a friend they said that hearing that song on the call of duty advert sparked them into buying the game because they liked the look of both the game and song together. This proves that using synergy both different companies have used synergy to earn themselves more money without costing them anything. Using their marketing skills they have advertised these products on the internet, tv and on the radio mixing both products together. When doing a poll take, ¾ of the sixth form in ccgs said that they had heard about the Eminem song through the call of duty advert and ½ of the sixthform said that they had then go on to either buy the game or song.
ReplyDeleteSynergy is an important component in the widening of potential audiences and profit in the music industry. When two artists come together to make a product - for instance, when "Radioactive" was used in an Asassins Creed advertisement for Ubisoft - the result is usually always an increase in revenue for both artists involved, or a rise in publicity. Imagine Dragons, the band that wrote and sun Radioactive, saw the song break records for the longest Hot 100 run, selling 6.6 million downloads soon after its appearance on the advert. On a small survey of five Assassins Creed fans, four had bought the song after they heard it on the advertisement. If this was a global result, that is an eighty percent increase in profit for Imagine Dragons. It can even be argued that fans of the band originally would then go on to buy the game, as the song would have caught their attention when they saw it come on the television.
ReplyDeleteAdele was offered a recording contract from XL Recordings after a friend posted her demo on Myspace in 2006, showing that convergence helped Adele get recognised in the first place, as social media sites helped to 'spread the word' of her talent. The next year she received the Brit Awards "Critics' Choice" award and won the BBC Sound of 2008. Her debut album, 19, was released in 2008 to commercial and critical success. It certified four times platinum in the UK, and double platinum in the US. Her career in the US was boosted by a Saturday Night Live appearance in late 2008. At the 2009 Grammy Awards, Adele received the awards for Best New Artist and Best Female Pop Vocal Performance.
ReplyDeleteShe went on to also enter into a synergistic relationship with the popular James Bond film 'Skyfall' in which she sang the theme song and had sales of over 600,000 in the UK alone.
When conducting my own primary research, 65% of pupils doing A Level media studies said they had watched and listened to Adele's music either on social networking and media sites such as Facebook and Youtube, and further 30% said they then went on the purchase Adele's music via Itunes.
It is evident then, that convergence and synergy help with both getting recognised, production, distribution and marketing within the music industry, and synergy and convergence seem to have helped Adele and her rise to success.
A more global artist such as Adele is also very interesting to look at as she is signed to an independent record label, XL Recordings. She was signed to them after her friend posted a video of her singing onto MySpace in 2004. This is an example of synergy as she was discovered through another media platform. Her website is a good example of synergy as it has links to buy her app, album and has an embedded YouTube video of one of her songs, this makes it easier for people to buy her music. She also has a blog section on which she keeps fans up to date, this is an example of synergy as she is using another media platform to attract fans and promote herself and her music. Another example synergy in relation to Adele is the use of her song Skyfall as the theme tune for the James Bond film Skyfall; she wrote the song specifically for the film. Adele’s song was used to promote the film and the film was used to promote Adele’s song. (Wrote this with Abbie Strich)
ReplyDeleteAnother type of synergistic relationships in the music industry can be seen with the example of Syco. Officially called Syco Entertainment, Simon Cowell’s multi-million pound global venture with Sony Music Entertainment comprises of Syco Music, Syco Television and Syco Film, and it is from these media platforms we can clearly see synergy occurring; a huge factor in the success of the company. If we take Syco TV’s renowned X Factor, a talent show which finds and produces musical talents, and it’s biggest success global boy band sensation One Direction, it can be seen most clearly how these three key areas work together. In terms of production, the band actually auditioned separately and was formed on the show by Simon Cowell in the 2010 series. Despite finishing third in the competition, they were signed by Syco Records that year. The synergy here is Syco Music/Records’s success and profit with One Direction from Syco TV and X Factor. In return One Direction as a band have benefited profusely from the relationship and abilities of the company and label. Likewise Syco TV and X Factor will have received associated success with increased viewing figures and publicity, largely from the emerging fan base, by having the band on their show each week. The synergism continues after One Direction’s departure from X Factor, now another example showing through the third franchise Syco Film. One element of the band’s enormous marketing strategy was their very own Syco Entertainment film, One Direction: This Is Us, released in August 2013. The film was a triumph for the band and Syco with it reaching a worldwide box office total of over 67 million dollars, percentages of which will be going to the band and to Syco, through the various sectors. Furthermore while the film profits Syco it also increase One Direction’s success and fame/following, as well as profit simply from the film. For example, primary research with a group of One Direction fans shows this as I discovered two of the girls who weren’t massive ‘Directioners’, a fan name identity fans label themselves with, but went along with their friends to the cinema to see the film and since watching it have become ‘huge fans’ and have brought the top selling album along with an array of merchandise. This clearly shows the synergistic purpose the film has, partly via its ability to attract and engage a wider audience and promote/market the band.
ReplyDeleteA final example of synergy within the music industry could be record breaking global singer-songwriter Adele’s collaboration with the twenty third James Bond film Skyfall, in which Adele sings the theme song Skyfall, co-written by herself and producer Paul Epworth. Unlike the inter-company synergy Syco benefited from, this example shows separate media entities utilising each other for their mutual advantage. In this instance Adele benefited both by the song coming 2nd in the UK singles chart, and moreover receiving a host of accolades including Academy and Brit Awards and a Golden Globe for Best British Song. It also meant that the approximated 11.3 million people who saw Skyfall in the cinema also listened to Adele’s Song, a considerable portion of these people being James Bond fans who may have had no previous interest in Adele. To demonstrate the effect of this, we surveyed a 10 people who had been to see Skyfall, and 30% of them said that indeed they had purchased Adele’s Skyfall after hearing it in the film. If this figure were to be translated across the 11.3 million viewers, it would result in 3,390,000 extra sales for Adele and the independent label XL recordings which own her. These figures show how hugely effective synergistic relationships can be for the music industry. Likewise having the connection with Adele will have assisted and profited the success of Skyfall, inevitably contributing to the £1billion + box office victory. For example all of the Adele and music fans which search YouTube for Skyfall will watch its music video which features footage of the Skyfall film. With more than 16 million hits, if just a small percentage of these people, perhaps not ever before Bond fans, then watch the film, this partnership has equally benefited the company.
ReplyDeleteAn example of synergy is the song by Adele, Sky fall and its presence in the movie Sky fall. Here synergy has the role to advertise both products and possibly combine both audiences to increases its profit. Adele is a famous singer, due to this synergistic relationship with this movie, received 90,085,429 views. Which makes it one of her most popular videos, whereas the box office profit of the movie, sky fall, reached $161,176,369 just in the uk. This makes it one of the most popular movies. This is an example of how synergy occurs and benefits different companies with a product. Also different clips of the movie were inserted on the YouTube video, so that Adele’s audience could be interested and therefore might watch the film. I conducted a questionnaire asking local people (which had seen the movie) if after they looked up the video of the main sound track of the movie (sky fall). 85% of participants said that they were really interested in the song and then went and looked up the video for it on YouTube. Furthermore to the question “Did you then buy the single”, about 65% of those said yes. This again suggests that a synergetic relationship allows for greater market possibilities and therefore a bigger profit.
ReplyDeleteAn example of synergy is the song by Adele, Sky fall and its presence in the movie Sky fall. Here synergy has the role to advertise both products and possibly combine both audiences to increases its profit. Adele is a famous singer, due to this synergistic relationship with this movie, received 90,085,429 views. Which makes it one of her most popular videos, whereas the box office profit of the movie, sky fall, reached $161,176,369 just in the uk. This makes it one of the most popular movies. This is an example of how synergy occurs and benefits different companies with a product. Also different clips of the movie were inserted on the YouTube video, so that Adele’s audience could be interested and therefore might watch the film. I conducted a questionnaire asking local people (which had seen the movie) if after they looked up the video of the main sound track of the movie (sky fall). 85% of participants said that they were really interested in the song and then went and looked up the video for it on YouTube. Furthermore to the question “Did you then buy the single”, about 65% of those said yes. This again suggests that a synergetic relationship allows for greater market possibilities and therefore a bigger profit.
ReplyDelete(Worked with Sara Motolo)
Explore the role of synergy within the media industry you have researched
ReplyDeleteSynergy plays quite a big role in the music industry as it is something used by many companies/artists/ synergy is where two companies work together for a mutual benefit.
One example is Ellie Goulding and her synergistic relationship with the film franchise Divergent. Ellie Goulding, who is signed by a few different labels (Neon Gold; which covers the UK and US, Polydor which is associated with Universal; one of the Big Three), has a synergistic relationship with the film Divergent, directed by Neil Burger. This example of synergy allows for a bigger audience for both parties and allows a mutual benefit. My secondary research showed 55% of the 30 people I asked went to see the film divergent, a further 20% of that 55% went on to buy the soundtrack by Ellie Goulding off iTunes (called Beating heart, with 9,615,675 views). This information shows that Ellie Goulding benefited from having her songs being in the film. I also conducted an interview with an avid Ellie Goulding fan to see what affect she had on the film. They said “I listen to Ellie Goulding weekly and I love her songs. I found out that she was doing the soundtrack for Divergent by YouTube as her video for ’Beating Heart’ includes clips of the film. I then went on to go and watch the film.” This shows that the Divergent film benefited from having Ellie Goulding songs as their soundtrack. So the synergistic relationship between the two has benefited both parties, allowing for a bigger audience for the.
Synergy is a common practice within the business world. An example includes a popular trip-hop band titled London Grammar signed to their own record label Metal and Dust, who work with multiple distributors to help sell their product. Such distributors include the Ministry of Sound whom distribute to the United Kingdom, Due Process whom distribute to the Australia, and one of the major conglomerates (also known as part of the 'Big Three') Sony whom distribute to the United States. However they had initially signed to the independent label Ministry of Sound due to having been passed by the major companies such as Warner, Universal and Sony according to Jazz Summers, co-founder of Big Life. However due to their early global success reaching No.2 in the UK and American charts, this lead them to being supported by bigger labels such as Sony and Universal, who helped distributed distribute across the rest of Europe and Japan.
ReplyDeleteIt could be said that if they hadn't worked with The Ministry of Sound, they may have not been signed by popular labels such as Sony, and therefore may have not been advertised as well, becoming a less popular band. In turn, Sony may have not made as much yearly profit without the assistance of London Grammar.
However, one of the biggest synergistic relationships that London Grammar has is between them and the music sharing website, SoundCloud. SoundCloud allows users to browse through music for free, and as a result has made many artists significantly more popular. London Grammar posted one of their songs 'Hey Now' which at the time of viewing had 1,626,271 views, and as a result have allowed an increase in their record sales as they were advertising their music through SoundCloud, reaching a peak position of 37 within the UK charts and. This has also lead to over 300,000 copies of the album title ‘If you Wait’ being sold, which contains the popular song ‘Hey Now’.
A teacher by the name of S.Glover helped participate in the synergistic relationship between SoundCloud and London Grammar. One day S.Glover was browsing the most trending music as she was exploring to expand her musical tastes and discovered 'Strong', a song by London Grammar which had 662,377 views at the time. After she listened to the full song, she researched into London Grammar and discovered their website. She then shortly bought the song on iTunes, alongside other popular hits such as 'Metal and Dust'. This show that through advertising their music on SoundCloud, London Grammar gained additional sales through S.Glover while SoundCloud also gained revenue through S.Glover browsing their website.
Macklemore an American Rap artist who until this year was an independent artist, meaning he was not signed to a label. In January 2013 became the first unsigned artist in over a decade to hit number 1 in the US charts with his song 'Thrift Shop'. Macklemore puts his success down to blogs and social media. Kings of A&R and Rap Radar are music blogs that promote unsigned music, these both promoted Macklemore, by featuring his youtube videos on their websites. Twitter makes artists very accessible to the public Macklemore used this to his advantage, he promoted his music heavily and quickly got half a million follows even before his first album was out. This ws a sucsessful synergitic relationship because Youtube are making money with more viewers and Mackemore is gaining fans, not only the people who intentionally listen to his msusic but also peole who stumble across it via the suggested videos list. Of a oup of teenagers we asked 40% said they had purchased music they had first heard on youtube With the help of a friends in a small home studio Macklemore recorded his first album 'The Heist'. He posted daily pictures on Tumblr of the album progress, this quickly gathered momentum and a loyal fan base and due to this the album sold over 78 thousand copies in its first week. Its clear to see from this evidence its not unreasonable to think that you can sell a lot of records by going it alone. I think this makes the artist more personable, a unsigned artist can make their own choices and there is no 'puppet master' pulling on there creative strings. Macklemore's 'risky' music is a clear sign of this.
ReplyDeleteAlex day is an unsigned artist, who markets himself via social networking and media including sites such as Youtube and Twitter. Due to him being unsigned and a university student Day had little money to hire a studio, this lead to Alex recording himself sing and play guitar in his room and posting it to Youtube. However even with his lack of professional production practises Alex Day has made the 2014 Guinness World Record Book by having the highest-charting single by an unsigned artist, his single; ‘Forever Yours’ which reached number 4 in the UK chart, he has also had another two top 40 singles including, "Lady Godiva" at No. 15 and "Stupid Stupid" at No. 25. Day has described as ‘one of Britain’s most popular Youtuber’, this is clear to see by his impressive Youtube views, as of Tuesday 3 December 2013, he has over 1,000,000 subscribers and his videos have been watched over 100,000,000 times. Of the 50 teenagers I asked, 4 of them said that they had watched or subscribed to Alex Days Youtube page. Alex also uses Twitter to gain popularity and keep in contact with his fans and promote his music. The page has links to his Youtube page and iTunes page. The fact that Day has an iTunes page in itself shows with successful marketing an unsigned artist can be marketed on one of the biggest music selling platform in the world. Of the 50 teenagers I asked 17 of them had bought something via iTunes. This suggests that an artist’s success depends more on a successful marketing campaign and image rather than the quality of their production practises.
ReplyDeleteI Agree that there good marketing and distribution practices are needed. An example of why it is needed come from the trip hop band London grammar. Apart from being given artistic freedom and remaining individual. They still targeted their audiences effectively and managed to reach out to Audiences in the U.S by using Sony as a skipping stone, because they distributed their music for them but did not retain ownership or have any influence on them. Their music was not disembodied ( having been turned down by all of the big three, possibly for being to much of a risk and not being mainstream enough, they may have also thought it risky because of their low profile at the time). Adele in the same fashion was just as niche a music style and retained her artistic freedom by getting signed to an independent (xl) and also used Sony as a skipping stone for reaching the north American audiences where she managed to come 3rd in the charts.London grammar manged to achieve the same effect in Australia with Dew Process, where it jumped to second position overall, and then hit France at number 11 (if you wait) .Synergy is seen in their marketing via internet services such as sound cloud, which to date have had hey now played more than 1,656,578 and over a quarter of a million followers just on that service. The band had a massive spike in popularity , and sound cloud made revenue through advertising. Both parties also gain even more revenue because there are links to buying the musical product on itunes and google play.
ReplyDeleteSynergy can be seen to impact on the music industry at many levels, an example is the band One Direction. One Direction were finalists on the UK tv show, Xfactor, and came third in the programme. This is a direct example of synergy between Sony, one of the big three in the music industry and the television show X factor. Despite placing third in the programme in 2010, the band have still managed to have their third album, Midnight Memories, debut at number one in the UK chart and becoming the biggest selling album of 2013. With convergence, they’ve managed to spread their music to a wider audience worldwide, as the band use twitter regularly to advertise their new music material to their audience online of 18.6 million followers. The synergistic relationship between One Direction and Syco Entertainment also helped to sell the band’s music through their appearances on the show at later times, for example performing on several later seasons of the show, for example performing their single ‘Little Things’ in 2012 on the show, a single that went on to reach number 1 in the UK.
ReplyDelete(Written with Grace Murray)
Synergistic relationships play am important role in the success of companies in the music industry. London Grammar, a British band, have a lot of strong synergistic relationships which have helped them gain a lot of success on the global scale. For example, they are marketed by Dew Process in Australia, who are connected to Universal, one of The Big Three and Because in France, who are an independent record label. Their debut album, "If You Wait" peaked at number 2 in the Australian charts, selling over 35,000 copies and at number 6 in France. This shows that the synergistic relationship between London Grammar and various record labels has gained them global success and record sales. This shows that London Grammar have benefitted greatly across the world because of synergistic relationships with record labels. Also, London Grammar charted at a higher position where a big label was present compared to an independent label, showing that a synergistic relationship can benefit on a greater scale with a bigger record label. London Grammar also have a Soundcloud account, with whom they have a strong synergistic relationship with. On their Soundcloud page, their track, "Hey Now" has over 1.3 million views. The band have a direct link to their page on their website. Soundcloud earns their money by advertisement, which means both parties benefit from coming together. This point shows that London Grammar have gained a lot of popularity because of a lot of hits on Soundcloud, and Soundcloud have also benefitted from hosting London Grammar's tracks on their website. On a survey conducted to my class of 30, 60% of the class had listened to London Grammar on their phones, and 20% of the class had gone on to listen to their Soundcloud page and 10% of the class had purchased one of their tracks. This shows that convergent technology plays a big impact on viewing media content, and that Soundcloud plays a big role in the advertisement of London Grammar.
ReplyDeletesynergy is huge tool which helps the music industry to thrive, for example, the British band London Grammar have a synergistic relationship which has helped to premote their music in ways such as marketing, production and distrobution. Their synagistic relationship is with the music sharing/hosting site Soundcloud. soundcloud makes their money through advertising so the more people who view the site, the more money they will make, with london grammar getting their music viewed, this will encourage people to buy their music, their debut single Hey Now has reciever over 1.3 million hits on soundcloud to date. in America, London Grammar are marketed and distributed by Columbia Records who are owned by Sony. Their debut album 'If You Wait' peaked at number 91 in the billboard 200. This shows that London Grammar have gained success on a global scale because of the synagistic relationship they have with Columbia Records. In a survey i conducted on my media class, 40% had listened to London Grammar, with 5% listening to these on Soundcloud, out of the 40% that have heard them, 20% of them went on to buy their album. This shows that social media and hosting websites play a huge role in the success of emerging artists.
ReplyDeleteSynergy can be seen to impact on the music industry at both the level of production, distribution and marketing. Using London Grammar as an example, their marketing has been heavily influenced by synergy due to ‘Soundcloud’ enabling them to broadcast their single ‘Hey Now’ for free to a worldwide audience, with the single receiving over 1.3 million hits. Interestingly, by interviewing 30 students, 3 of them had heard of London Grammars ‘Hey Now’ from Soundcloud, furthermore suggesting the synergistic relationship that both have giving them the ability to spread their music throughout the world and make extra money at no cost. Soundcloud also gave them a head starts into marketing the single ‘Hey Now’. The distribution process also affected the sale of London Grammar’s album ‘If You Wait’. By being associated with more than one of the big three oligopolies (Warner/Universal/Sony) enables both Sony and Universal to make more money, whilst giving London Grammar more opportunity to reach a wider audience – something they wouldn’t have been able to do if they retained full ownership of the music they create. Tim Ingham in an article states that “ If You Wait is signed to Ministry of Sound in the UK via the band’s own Metal & Dust label, but licensed across the world to the likes of Sony Music (US), Dew Process (Australia) and Because (France)” implying that by having a synergistic relationship with 2 oligopolies has enabled them to increase revenue and spread their music worldwide.
ReplyDeleteThe idea of a band or artist, or generally someone involved with music, and a company, more often than not one of a significant popularity and reputation, entwining with one another in order to gain a mutual result, such as financial gain or increase in worldwide recognition. Synergy occurs frequently in the music industry and the reason for this is simple. It benefits both parties. The band or artist often get approached by the company, which in Adele’s case does not happen to be an ‘oligopoly’, as XL, the independent record label who signed the singer in 2006 do not have any affiliation with Sony, Warner and Universal Music Group. The company do this, sign artists in particular up and coming artists who are fast becoming a hit in the music industry to firstly generate more revenue, but also gain a bigger reputation and become potentially acknowledged worldwide. In Adele’s case, she agreed to become a part of XL’s venture because she benefits by gaining a bigger fanbase most importantly, because by being synergistic with XL this allows for a potential rapid growth in media coverage since artists only recently signed with not nessecarily oligopolies but big record labels are bound to receive a rush in press acknowledgement due to the fact that they are so widely known and therefore constantly linked with the media.
ReplyDelete
ReplyDeleteAdele, the internationally recognized singer who has won many prestigious awards in her short career, she is signed to Columbia and XL records. ‘Skyfall’ the single Adele released won 1 academy award and 9 grammy’s. Adele has a very diverse target market varying from young to old of both genders. By Adele releasing the song skyfall she increased her target market even more by now allowing James Bond fans to now associate her with James Bond and Adele fans think about James bond. XL and Columbia records collaborated, this is an example of vertical integration. Adele uses several types of advertising using all types of media from magazine’s to radio chat shows. Adele uses multiple examples of synergy, for example her song ‘rumor has it’ was covered in the hit U.S show ‘Glee’ this created a lot of publicity because people now watch ‘fox television’ to see their favorite music whilst Fox tv viewers have now been presented Adeles musical talent. This use of synergy is also across countries which increases her advertising further. To demonstrate the effect of this, we surveyed a 10 people who had been to see Skyfall, and 30% of them said that indeed they had purchased Adele’s Skyfall after hearing it in the film. If this figure were to be translated across the 11.3 million viewers, it would result in 3,390,000 extra sales for Adele and the independent label XL recordings which own her. These figures show how hugely effective synergistic relationships can be for the music industry.
An example of synergy used in the music industry is with the english band London Grammar. For example an easy way of accessing their music is by using media platforms such as Youtube and Soundcloud, both these have a synergistic relationship with London Grammar as they allow millions of people internationally to access their music, by people discovering them on these platforms their sales can be increased as people listen and then if they have positive reading go out and buy their music increasing profit also as there is no fee to post music on either of these sites. For example from re search I found that on youtube there new debut single [Hey now] has gained 1.3 million views, following this I interviewed a woman aged 22 who had listened to their song [if you wait] and used the link to iTunes to purchase, showing an example of the advertisements increasing purchases and the purchase being made on a mobile phone connoting the relationship between synergy and technology. Furthermore London Grammar are signed with Ministry of Sound and are featured on various CD’s of theirs which are available in top companies increasing the purchasing of their music. However in the US they are signed with [Sony] France [Because] and in Australia [Dew Process] by being associated with he ‘big three’ Sony/Warner and Universal London Grammar are still independently signed and able to make their own choices but are promoted well worldwide and gain offers from high companies. Also by being singed with Ministry of Sound London Grammar perform at there will known festivals in places such as Ibiza, Miami and Tokyo again broadening their audiences and making a name for themselves. Finally another point of the use of synergy is their song [Hey now] being featured on the new Dior commercial along with [The Journey] being featured on the Song Xperia z3 advertisements. Firstly London Grammar gain money for this alone however both advertisements are aired worldwide allowing millions of people to hear there music with apps such as Shazam people can instantly know the song and purchase it increasing the sales.
ReplyDeleteSynergy greatly impacts the music industry in many ways but majorly, production, distribution and marketing. Examples of synergy are used by the British band London Grammar. For example, London Grammar's music can be easily accessed by using media platforms such as, Youtube and Sound Cloud which allows millions of people all over the world to see and listen to their music increasing the popularity of their music which would encourage people to go out and purchase their music and other merchandise. From research that I've conducted I found that the new Dior advert uses the bands debut single 'Hey Now' which the song in itself has 5.3 million views on Youtube, the Dior advert also has 27 million views on youtube along. The Dior advert would have also had millions more views as it is being shown on tv. The collaboration between Dior and London Grammar would have benefitted both of them as Dior would have had an older target audience to London Grammar as it is a well known designer brand but the advert helps both parties appeal to each others target audience, increasing acknowledgement for both of them as they have widened their target audiences.
ReplyDeleteSynergy is the interaction of elements. Synergy effects the music industry greatly, an example of this would be the relationship between London Grammar and Souncloud - a website built for sharing music - many people use Soundcloud to share music and get noticed by anyone around the world. London Grammar used Soundcloud to promote their music as well as Youtube and now have gained a fan base, this is an example of co-promotional marketing, Youtube and Soundcloud both get money for London Grammar's success as does London Grammar because of these websites. Another example of synergy would be the relationship between London Grammar and french luxury goods company Dior, Dior is extremely well known for it's high priced goods and used London Grammars song "Hey Now" for their advert which has 27 million views on Youtube, combined with London Grammars "Hey Now" which has 5 million views on Youtube . This synergistic relationship between the two, mass advertises both companies to different audiences which helps benefit both of them. If an audience member doesn't know what the song is on the Dior advert they can easily use the internet and especially Youtube to find out, bringing Youtube back into the equation of synergy. London Grammars album "If You Wait" is affiliated with at least one of the oligopolies of the music industry which again yields more money for the big three and London Grammar but also widens the audience.
ReplyDeleteOne Direction
ReplyDeleteOne Direction has quite a list of how they promote themselves and their music through synergy such as;
-Movies
The music label One Direction is signed to, Syco, is owned by Sony, as is TriStar; the film company which made the One Direction film. This is a synergy as both TriStar and Syco made the film in co-promotion to promote One Direction and a way to make Sony more money from both TriStar and Syco.
-Documentaries
Last year, Channel 4 aired a documentary ‘Crazy About One Direction’ focused upon the band and their fans. This promoted the band as people who are not already aware of the band may watch it out curiosity as well as the loyal fans watching it out of dedication. This also gave Channel 4, a self-owned company, promotion on a Global basis, as fans of band across the world would watch the documentary.
-Games
One Direction have also been featured in games such as Just Dance, where the player dances along to the song. In the game, the songs ‘What Makes You Beautiful’ and ‘Kiss You’ by One Direction are featured and also has avatars which are similar to the band members. This is a great way for the band to promote themselves as people who buy the game would play the song to get achievements and may like the song enough to buy it, also big fans of One Direction would buy the game to dance to their songs
-TV shows
One Direction have featured on TV shows numerous times ranging from the X Factor to Children In Need. They generally appear on TV shows when they want to promote their new music as they did for their first single, ‘what makes you beautiful’ on the TV show, Red or Black ( Produced by Syco entertainment, the same label who own One Direction). This works both ways as, if audiences know of the band appearance, the ratings will rise to to people wanting to see them. One Directions music is often used in the background of X Factor which promotes One Direction a little bit more.
One Direction has promoted themselves using movies, documentaries, merchandise, TV shows and games. All of which have been made by different people therefore meaning that have had to team up with multiple companies to help promote them. For example their movie, This Is Us was made by TriStar Pictures Industries which is owned by Sony who also ones Syco Music who is the band’s music producers so it is all linked.
ReplyDeleteThey also had a documentary about One Direction named Crazy about One Direction. Although One Direction did not feature in the documentary it was still essential to promoting the band because their name was in the title meaning fans of the show would want to watch it. Crazy about One Direction was created by Channel 4 – a channel which also owns many music television programmes such as Kerrang!, 4Music, Smash Hits, The Box and Magic where One Direction’s music would’ve been featured.
2 years ago a video game, Just Dance 4 was released which featured One Direction’s first song, ‘What Makes You Beautiful’ and ‘Kiss You’. The Just Dance games are very popular and are played worldwide which means that the games are a brilliant way for the band to be promoted as people hear their songs, possibly like them and then buy them. Also fans of One Direction would know about their songs being on the game and buy it therefore giving Ubisoft money who makes the games.
One direction promotes their music through, things such as movies. One direction made a movie called This Is Us. The production companies were Syco Entertainment, Warrior Poets and Modest Entertainment. It was distributed by TriStar Pictures, which is owned by Sony. Therefore all these companies are in a synergy with One Direction and work with them to earn money.
ReplyDeleteDocumentaries - recently a documentary was made on Channel 4 about One direction called “crazy about One Direction”, it promoted One Direction as the name is in the title. Chanel 4 is its own company but it has a lot of sister channels which gives them promotion such as; 4seven, Film4, E4, More4, 4Music, Heat, Kerrang!, Kiss, Magic, Smash Hits and The Box.
Merchandise – One Direction has a lot of merchandise, they have cosmetics which are sold in Superdrug such as make up and perfume. They also have other merchandise such as T-Shirts, mugs, pens, jewellery and much more, which benefits the merchandiser and is good advertisement and publicity for the band.
Games – One direction’s songs are on Just Dance 4 meaning it gives the game publicity and the band. The game would sell more copies because one direction is on it and One Direction’s song being on the game makes more people buy the song.
TV shows – They perform is such things, such as Children in Need which gives promotion to the Charity
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ReplyDeleteLondon Grammar
ReplyDeletehttp://en.wikipedia.org/wiki/London_Grammar
This shows London Grammar's synergy with Columbia Records, they got a spot on Jimmy Fallon, and made chart places in various countries other than the UK