Saturday, 1 May 2010

REPRESENTATION

ESSAY TITLE: Apply the concept of represenation to one of your productions.

Remember, the question on Representation is only worth 25 marks and you only have 30 minutes to answer it, so ideally you are only looking for between 400 and 600 words.

If you can include a theorist in your response that is ideal, but you must be ready to discuss:

NB: Representations are not just about people, but also places and things.

IMPORTANT VOCABULARY
Stereotypes (Stereotypical), Archetypes, Countertypes (Countertypical)
Hegemony (Hegemonic), Pluralism (Pluralistic)

SOME THEORISTS
Reception Theory (Stuart Hall)
Target Audience, Preferred Reading, Positioning

LIPMANN (WALTER), DYER (RICHARD), MULVEY (LAURA)
See slideshare from page 30...
http://www.slideshare.net/iammrhaywood/key-concepts-66247933?ref=http://chsmediastudies.blogspot.co.uk/search/label/MIGRAIN


ESSAY STRUCTURE
There are several ways that you could answer this question. Here are some examples of how to structure your response:

1. Describe the coursework piece and apply representation to the analysis of it. Go through it chronologically.
2. Introduce different theories and then discuss the way each can be applied to your production.
3. Group your essay according to the different social groups represented in the production. This way only works if you have a variety of different representations, or if you have a varied and nuanced single representation.



 
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