JUNGLE BOOK RESEARCH

“ Complete initial research of Disney and Jungle Book 2016 research. Produce a list of ten key facts on how this movie was marketed.
Next, google Jungle Book 1967 press pack and marketing. Read through and research this film’s marketing and find ten key facts. Lists of facts for both films to be handed in next week please.”


12/11/17

Hello year 12-apologies for my protracted absence, but I am still unwell and not going to be back in before next week.

In my absence, you MUST complete the above Jungle Book research tasks.

Secondly, please read through and access the linked website to prepare for an assessment on Van Zoonen. All being well, we will do this next week:

Critical perspectives on gender – Liesbet van Zoonen -Overview & Prep for Assessment Lesson 1, Term 2

Gender construction and context; “to-be-looked-at-ness” and the gaze, patriarchal ideology, construction of representations through codes.

‘[There is] a depressing stability in the articulation of women’s politics and communication . . . The underlying frame of reference is that women belong to the family and domestic life and men to the social world of politics and work; that femininity is about care, nurturance and compassion, and that masculinity is about efficiency, rationality and individuality.’ – Van Zoonen


Van zoonen table:
Women Men
Marginalised (or absent)
Efficient
Domesticated Rational
Sexualised Individual
Emotional Intellectual
Nurturer (domestic sphere) Public sphere



Van zoonen Argues that there is a “variety of feminist Discourse” and identifies 3 distinct perspectives
• Read the paragraphs from Van Zoonen’s essay “Feminist Perspectives on the Media”.

Pages 33 - 37, Feminist Perspectives on the Media in Mass Media and Society (Curran and Gurevitch) Arnold (1996) –available via following link:

https://is.muni.cz/el/1423/jaro2009/GEN125/um/Zoonen-Feminist_Perspectives_on_the_Media.pdf
• What does she suggest are the key differences between a:
liberal feminist perspective?
radical feminist perspective?
socialist feminist perspective?




Final key points on Van Zoonen:


1. gender is constructed and that its meaning varies dependent on cultural and historical context. Essentially, the mass media is keen to promote the hegemonic patriarchy and does so-consciously or otherwise.
2. She suggests that masculinity as well as femininity is constructed – and that the codes used to construct men ‘as a spectacle’ are different.
3. Masculine representation:


males constructed through movement (active)
• silence and impassivity
• strength, muscularity and aggression
• competition – males as gladiators or combatants – ‘the spectacle’
• constructed more through the intradiegetic gaze – the way they are looked at by other characters (e.g. with respect/fear)
• allows narcissistic identification without erotic gaze