USE THE FOLLOWING MARK SCHEME TO HELP STRUCTURE YOUR RESPONSES TO THE UNSEEN QUESTION AT THE START OF PAPER ONE.
1. Correctly characterise the theory [0,1,2]
Your first paragraph should be two or three sentences long. It should correctly describe the theory.
2. Answer the question [0,1,2]
Every question has a core. In your answer you should carefully address that core and use the same language in your answer.
For Example,
Question: Analyse the different social representations in Source A and Source B.
In the answer to this question you should analyse the different social representations and make it clear that you are doing that by using the phrase 'social representations' repeatedly.
Question: Analyse the way that Media Language is used to present social and cultural contexts in Source A (The Daily Mail) and Source B (The Guardian Online).
In the answer to this question you should analyse the presentation of social and cultural contexts and make it clear that you are doing that by using the phrase 'social and cultural contexts' repeatedly.
3. Use specific and detailed examples [0,1,2]
Carefully select examples from the text to write about. There may be times when you approach it slightly differently, but as a rule of thumbs approach in this order:
i) Look at the main image and anchoring text.
ii) Look at the main headline and sub headline - consider typography and language
iii) Look at anything else of interest on the page
4. Uses the theory to analyse the examples [0,1,2]
After you have presented the example, apply the theory to analyse it.
5. Use Media Studies terminology [0,1,2]
Finally, and throughout, try to use as much terminology that is specific to Media Studies as you are able. (You'll get better at this as you progress).
1. THEORY [0,1,2]
2. QUESTION [0,1,2]
3. EXAMPLE [0,1,2]
4. ANALYSIS [0,1,2]
5. TERMINOLOGY [0,1,2]
Halls theory of representation is that media doesn't reflect reality but it contracts it, there is no true meaning of something it can be interpreted in multiple different ways. Hall states that he believes in media stereotypes are often used ins order to express ideas quickly, he Is against the idea of immediately stereotyping something as this shapes an audiences opinion.
ReplyDeleteZOE DAVIES
ReplyDeleteStuart Hall says that a representation of something could generate multiple different meanings, and that there is no one true meaning. He states that meaning can be interpreted using what is present in front of us, what is absent, and what is different. He implies that the audience should be in charge of creating their own meaning, and that there is no set way in how they should see the representation. However, he says that your interpretation can easily be influenced by hegemony, and how certain powerful groups can attempt to push you into thinking in a different way than you originally had been.
2/2
DeleteThis comment has been removed by the author.
ReplyDelete