One of the question types you may be asked when analysing The Big Issue is a viewpoints and ideologies question. The question would look something like this:
QUESTION 5: How does The Big Issue used Media Language to construct viewpoints and ideologies in Extract A?
Extract A: THE BIG ISSUE cover 07 June 2021.
The cover story features Margaret Thatcher (former British Prime Minister) who infamously removed free school milk from schools during her time as education minister, earning her the title 'Thatcher, Thatcher, Milk Snatcher.' Also pictured is Marcus Rashford, who successfully campaigned for the UK government to extend free school meals and food support for vulnerable children during school holidays and the Covid-19 pandemic; his campaigning meant that more disadvantaged children would continue to receive meals when schools were closed.
In the comments section below, answer these two questions:
the viewppoints bieng expressed are that magret thattcher is the bad guy as she got rif of free milk for children, then differently marcus rashford stands at the front of the frame as a hero prviding school meals for children in need. the ideological position bieng expresses in this newspaper is multicultural because there are two completeley different people with binary oppoisitions inbetween them, levi struass explains within binary oppoisitions there are easily identifiable charachters and we can easliy identify these two as different cultures.
ReplyDeleteViewpoints:
ReplyDeleteMrs. Thatcher does not deserve our respect - despite her position as Prime Minister - because her attitude to social care and young people is uncaring. (Anti-capitalist)
Rashford deserves our respect and admiration because he is using his platform to help the most vulnerable members of society (school children). (Socialist/collectivist).
Despite coming from a disadvantaged background himself, Rashford has risen through determination and is giving back to those who may have experienced difficulties like he did. He proves that an individual can do well with effort and determination. (Individualism)
Rashford is a young black man, breaking the stereotype of his race and offering leadership by example to other British people. (Individualism/Multiculturalism)
The magazine cover expresses predominantly left wing values and viewpoints, the magazine also expresses socialist, liberalist and inclusivity ideology.
ReplyDeletethe magazine cover expresses, socialist, liberal and inclusivity ideologies while holding a predominantly left wind view and narrative
ReplyDelete1) When interpreting the print media, through the use of direct mode of address we are inclined to feel more positively towards Marcus rather than Maggie. This is also inflicted by the mise en scene. Marcus and Margert have been designed very consciously in opposing clothing.
ReplyDeleteKiera-
ReplyDeleteMarcus Rashford in this magazine cover can be said as holding very liberal viewpoints as he is promoting the need for basic human rights such as eating. The magazine itself denotes some ideological positions through the use of binary oppositions...
Geovana Soares da Silva
ReplyDeleteQuestions and answers:
1) What viewpoints are being expressed?
The Big Issue expresses a critical viewpoint of Margaret Thatcher’s policies, particularly the removal of free school milk, while presenting Marcus Rashford positively as a figure who supports vulnerable children. Using binary opposition (Levi-Strauss Theory), Thatcher is positioned as uncaring and associated with austerity whereas Marcus is shown as compassionate and socially responsible.
Through semiology (Barthes), Thatcher signifies political neglect, while Rashford signifies hope and justice. Todorov’s narrative structure shows disruption caused by Thatcher’s actions and repair through Rashford’s campaigning, restoring balance.
2) What ideological positions are being hold by the magazine? Ideologically, The Big Issue promotes a left-wing, The magazine and its readers are strongly associated with socialist and liberal values. It frequently criticizes conservative policies, such as historical cuts to public services or environmental decisions, social democratic stance, supporting welfare, equality, and the belief that children’s access to food is a basic right. The magazine uses its platform to challenge austerity and encourage social responsibility, aligning with its activist and socially conscious values.
The viewpoints expressed by this cover include presenting Margaret Thatcher as a negative figure, contrasted to Marcus Rashford being shown as a positive role model. By the sell lines below we also see that it thinks that children should eat healthier at school, instead of being offered junk food. They present themselves as mostly left-wing, as they also mention Ed Miliband, who is part of the Labour party. The ideological positions shown could be Consumerism and Capitalism, as they show how Margaret Thatcher took free milk from children because it cost too much money.
ReplyDelete1. Presents Margaret Thatcher as uncaring, ignorant, greedy and selfish - she doesn't deserve our respect. Meanwhile Marcus is presented as friendly and respectable.
ReplyDelete2. Marcus represents liberalism (could also be indicted by him wearing red), and Maggie represents materialism (could also be indicted by her wearing blue).