NB: This brief will have very similar wording to the actual briefs that will be released by the exam board. There are lots of small details that you need to think about carefully.
THE BRIEF: ONLINE CONTENT
Your work for an independent online Media Production company. You have been tasked with creating a mock-up version of the Homepage and One Hyperlinked Page, for a subsidiary website called Guardian Youth. You must maintain clear links to The Guardian brand, but with a focus on attracting younger readers. Your target audience is 16 to 25 years old who are socially conscious and politically aware.
STEP 1: CODES AND CONVENTIONS RESEARCH
i) Analyse the codes and conventions of The Guardian Online's homepage and create a PowerPoint presentation that identifies the conventions of the website and considers how they are designed to appeal to their target audience.
ii) Analyse the codes and conventions of a hyper linked article on The Guardian Online's website and create a PowerPoint presentation that identifies the conventions of the website and considers how they are designed to appeal to their target audience.
NB: That is two presentations.
STEP 2: WRITE A STATEMENT OF INTENT BASED ON YOUR RESEARCH
Using no more than 200 words,
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