Monday, 20 September 2021

ADVERTISING: LESSON 4 (Question)

EXPLAIN HOW STEREOTYPES ABOUT MASCULINITY ARE BEING USED AND CONSTRUCTED IN THE LUCOZADE SPORT ADVERT.

In your answer you must:

▪ Analyse how stereotypes are being constructed in the source.

▪ make judgements and reach a conclusion about the advantages of this construction of masculine stereotypes for the Lucozade brand.

(15 marks =25 mins)

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