Typically, questions on music videos will ask about HOW and WHY music videos use:
Representation, Genre Conventions, Stereotypes
Or, HOW and WHY they communicate values and ideologies to their target audience.
These questions are almost always GENERAL questions about music videos, so you need to remember the purpose of music videos:
To promote the artists by...
- Constructing a representation of the artist as a skilled/passionate/exciting performer.
- Constructing a representation of the artist as an aspirational figure (wealthy, fashion icon?)
- Representing an avatar of the target audience who is seen interacting with the artist.
- Indicating socio-political value alignment between the artist and the audience.
- Indicating value alignment between the artist and the audience in the context of art and media.
Here is a great example...
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