USE THE FOLLOWING MARK SCHEME TO HELP STRUCTURE YOUR RESPONSES TO QUESTION 3 ON PAPER ONE, WHICH IS ALWAYS ABOUT CONTEXT APPLIED TO NEWSPAPERS.
1. Answer the question - Part 1 (Nail the Intro) [0,1,2]
Your introduction should establish a coherent central thesis which you return to throughout the essay.
2. Answer the question - Part 2 (Language of the question) [0,1,2]
In every paragraph, repeat the key phrases in the question and refer back to the coherent core.
3. Use specific and detailed examples [0,1,2]
Specific and detailed means that few people in Ramsgate Highstreet would know the example.
4. Analyse/Interpret the example. [0,1,2]
Offer up some analysis of the significance of the example, what does it suggest/indicate?
5. Use Media Studies terminology [0,1,2]
Encode, Decode, Messaging, Ideology etc.
The most significant political event in the last 25 years is probably the Brexit vote, which highlights how political contexts shape the way newspapers frame key issues. The Daily Mail’s infamous Enemies of the People front page (4 November 2016) is a clear example of agenda-setting, portraying the judges who ruled that Parliament must vote on triggering Article 50 as enemies of democracy. This reflects the paper’s right-wing ideological position, but it seems likely that the incendiary language is less in keeping with chief editor of DMGT, Paul Dacre’s, own views and more intended to provide passionate support for its pro-Brexit readership. In contrast, The Guardian presented the ruling in a more measured way, aligning with its reputation for journalistic integrity. However, its front page also featured the opening of an op. ed. by Polly Toynbee, in which she described Brexit as wreaking “havoc.” So, while The Guardian claims to uphold political neutrality in its reporting, this editorial choice reveals a left-wing bias in its commentary. The contrasting coverage of the same event demonstrates how audience expectations, and ideological positioning of individual publication can shape editorial decisions within the newspaper industry.
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