Thursday, 29 January 2026

Viewpoints and Ideologies - Exemplar (Coming Soon)

QUESTION 5: How does The Big Issue use Media Language to construct viewpoints and ideologies in Extract A?

Extract A: THE BIG ISSUE cover 06 February 2023.

At the age of 18, Sophie L Morgan was involved in a road traffic accident that left her paralysed from the chest down. Since then, she has become famous as a T.V. presenter, author and disability advocate. Despite her fame, she admits to suffering from imposter syndrome and has struggled with the reality of her circumstances, particularly when it comes to the ‘invisible’ aspect of being a disabled woman.


 In this extract, The Big Issue are taking a progressive, inclusive and anti-ableist ideological position by presenting the viewpoint that disabled people can be attractive, confident and worthy of our respect, overcoming challenged that are both personal and societal. This will strongly appeal to their "socially" and "ethically conscious" demographic. 

The messaging 


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