How do advertisers construct viewpoints and ideologies in The Old Spice Bahamas advert?
In your answer you must address:
- the way that viewpoints and ideologies are constructed in the advertisement,
- the advantage to the brand of using viewpoints and ideologies.
When faced with a viewpoints and ideologies question you may be asked to analyse an advert that you already know (like this one); you may be asked to analyse an unseen piece; or you may be asked to compare an advert you already know to an unseen piece.
Regardless of the style of question, the process should be similar.
1. Look carefully at the advert/adverts and consider what there is to say about:
Layout, Image, Colour, Typography, Language and Branding
2. Think about the messaging in the advert and decide what elements you could use from your ideology toolkit. THINK REALLY CAREFULLY ABOUT THIS.
3. Nail the introduction. To do this, you need to answer the question in one short paragraph which provides the cohesive core for the rest of your essay. There should be no specific and detailed examples in this paragraph, but it should very clearly answer the question.
TASK: Discuss the elements you wish to include for steps 1 and 2, and then Nail the introduction in the comments section below.
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