MOCK: PUBLIC SERVICE BROADCASTING - QUESTION ONE

How does public service broadcasting (PSB) differ from commercial broadcasting in terms of funding, content, and audience reach? Make specific reference to The Radio One Breakfast Show in your answer.

PLANNING

Ideally, you should plan three paragraphs. Some questions lend themselves to this very easily, other will need a little more careful thought. This one is easy.

Paragraph 1: Funding

Paragraph 2: Content

Paragraph 2: Audience Reach

For each section, you need to demonstrate the depth of you knowledge by offering up specific and detailed examples. In the comments section below, post an example of something that demonstrates your knowledge of these three areas. This should form the basis of your answer.

BELOW IS AN ESSAY THAT MAKES USE OF SOME OF THE SPECIFC AND DETAILED EXAMPLES POSTED IN THE COMMENTS SECTION. USE THE MARKSCHEME TO GIVE IT A MARK/15

Chatham and Clarendon Media Studies Blog: VIDEO GAMES / FILM INDUSTRY / PUBLIC SERVICE BROADCASTING MARKSCHEME

INTRODUCTION

Public service broadcasters (PSBs) such as the BBC are publicly funded and operate under a remit to inform, educate and entertain, whereas commercial broadcasters are profit-driven and rely on advertising revenue. These differences shape the type of content produced and the audiences targeted. This can be clearly seen through The Radio 1 Breakfast Show, which reflects the BBC’s public service values and funding model.

FUNDING (USING SOME OF THE EVIDENCE IN THE COMMENTS SECTION)

One key difference between PSB and commercial broadcasting is the approach to funding. The BBC, including BBC Radio 1 and R1BS, is predominantly funded through the TV licence fee rather than advertising and sponsorship. According to the BBC Accounts and Trust Statement 2024–25, the BBC collected approximately £3.8 billion from licence fee income, with 20% of the licence fee allocated to BBC Radio. However, Radio 1 received only a third of the funding of Radio 4, suggesting that the BBC is more committed to programming that seeks to inform and educate older viewer than it is to entertaining its younger demographic. In contrast, commercial radio stations rely primarily on advertising revenue, meaning content is often shaped to attract advertisers rather than meet public service objectives meaning that they tend to prioritise entertainment. The BBC’s funding model is increasingly under pressure, as a Public Accounts Committee report found that licence fee evasion and non-purchase resulted in over £1.1 billion in lost income in 2024–25. With a charter review underway until 2027, the future funding of PSB, including programmes like The Radio 1 Breakfast Show, remains uncertain.

CONTENT

A key difference between public service and commercial broadcasting is evident in the content of The R1BS. Since Greg James became host in 2018, the programme has actively moved away from celebrity gossip towards listener-led, inclusive content, reflecting the BBC’s public service remit rather than commercial priorities. Greg James has described the show as “a safe space to confess things and be weird” and stated that “this show is all about you”, emphasising its focus on audience participation over profit. Segments such as Is It Just Us? and Unpopular Opinions rely on listeners sharing personal stories and opinions without financial reward, contrasting with commercial radio’s frequent use of prizes and sponsorship. The show also demonstrates digital convergence through its integration of social media, the BBC Sounds app and online video clips, allowing audiences to engage beyond live radio. This multiplatform approach helps Radio 1 reach younger audiences nationally while maintaining PSB values rather than tailoring content to advertisers.

AUDIENCE REACH

PSB also differs from commercial broadcasting in terms of audience reach, as the BBC is required to serve a wide and diverse national audience. The Royal Charter states that it must provide services that “inform, educate and entertain” all audiences and reflect the diversity of the UK, rather than targeting only commercially valuable demographics. While R1BS is aimed primarily at 15–29 year olds, it still seeks to represent a broad range of voices within that group. This can be seen through the use of guest presenters such as Henrie Kwushue, Shivani Dave, and Dean McCullough, who brought Black British, South Asian, LGBTQ+ and regional perspectives to the station during 2020. Kwushue noted the importance of “hearing a voice that sounded like mine”, highlighting Radio 1’s role in offer diverse representation. Unlike commercial broadcasters, which often narrow audiences to maximise advertising revenue, the BBC reaches around 90% of UK adults weekly, reinforcing its role as a national public service broadcaster.