Sample
Explain the impact of technological developments and changing economic contexts on the cost for audiences of consuming news. Refer to The Guardian and the Daily Mail to support your answer. [10]
Practice
Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer. [10]
2019
Explain how economic contexts, including commercial and not-for-profit funding, affect the distribution of newspapers. Refer to The Guardian and the Daily Mail to support your answer. [10]
2020
Explain how political contexts influence individual producers within the newspaper industry. Refer to The Guardian and the Daily Mail to support your answer. [10]
2022
Explain how social contexts influence the ways newspapers maintain varieties of audiences nationally and globally. Refer to The Guardian and the Daily Mail to support your answer. [10]
EXAMPLE QUESTION: 2020
Explain how political contexts influence individual producers within the newspaper industry. Refer to The Guardian and the Daily Mail to support your answer. [10]
INTRO
Individual newspapers may be influenced by a variety of
political contexts: from political identity, to audience expectation, to
ownership. The Daily Mail’s messaging is right wing, but this seems to be influenced
more by audience engagement than external political forces. The Guardian is
perceived as left wing, but it seems to be influenced more by journalistic
integrity than political bias.
P2: Curran and Seaton would argue that the context of ownership is the most significant influence on the political bias of the newspaper.
Guardian - Scott Trust - No Billionaire Owner
Daily Mail - DMGT - 4th Viscount Rothermere.
Applying Curran and Seaton.
P3: There are times when The Daily Mail and Guardian break with the expectations we might have based on their political biases.
Daily Mail - Stephen Lawrence
2AFA75AA00000578-3180644-image-a-39_1438296976376.jpg (634×837) (dailymail.co.uk)
Stephen Lawrence case: How killers were finally brought to justice | Daily Mail Online
Stephen Lawrence's parents thank Daily Mail for 'going out on a limb' | Daily Mail | The Guardian
Guardian - Jeremy Corbyn
Corbyn sabotaged Labour’s remain campaign. He must resign | Phil Wilson | The Guardian
According to Ofcom’s 2022 report on News Consumptions in the UK,” TikTok’s reach for news has increased from 2020 (1%) to 2022 (7%). Half of its user base (for news) are aged 16- 24.”
ReplyDeleteEssay Structure:
ReplyDeleteIntroduction
Paragraph 1:
Outline the political bias of the two newspapers. Explain that the content of the text is usually aligned to the political bias/ideology of the paper, though this may be influenced more by the audience than by the politics of the individual journalists.
Paragraph 2:
Discuss the possibility that ownership can influence the political standpoint of the newspapers. Murdoch's ownership. Scott Trust Ltd. 4th Viscount Rothermere. Finish by suggesting that ownership is not always significant compared to audience ideology.
Paragraph 3:
Explain that there may be times when papers seemingly go against the partisan positions that we might expect of them. For example, the January 5th reporting of the 2nd lockdown, Guardian not as supportive of Corbyn as we might expect, Daily Mail supported Stephen Lawrence enquiry and pushed for improvements in race relationship and reforms to police handling of such things.
Political contexts influence individual producers within the newspaper industry through three key elements: ownership, political and audience ideology and the context the news story positions their target audience in. We can look at lockdown here when the usual position of the Daily mails ideology changes
DeletePolitical contexts can influence individual producers within the newspaper industry. Producers are affected by the political bias of the newspaper, the owner’s political ideologies and the audience’s personal politics.
ReplyDeleteThe Daily Mail and the Guardian have different types of owners, who many would argue influences political ideologies presented to the public. Daily Mail is viewed as right-wing in the public eye, therefor their stories are expected to follow a right-wing ideology, While the Guardian is viewed as left-wing, expected to favour a socialist view. However, there are times clearly seen where these papers go against their stereotypical viewpoints, shaming politians and supporting movements, suggesting the individual ideologies of journlists and editors sometimes counterract the expectation of the company.
ReplyDelete
ReplyDeleteBoth ‘The Daily Mail’ and ‘The Guardian’ are tabloid newspapers in the UK, however, these newspapers differ in their political bias with The Daily Mail leaning towards the favor of right wing politics and The Guardian focusing on left wing politics. Political bias refers to a news organization making their personal political position appear more attractive to readers. This factor often affects the validity of news reports, as well as influencing a reader's opinion concerning political beliefs.
Political contexts often influence newspaper producers to align themselves with their political bias, therefore granting them a loyal readership that also share this political bias. Some newspapers and theorists like Curran and Seaton may also suggest that ownership offers a larger influence on how newspapers are produced, rather than emphasis on political contexts, whilst others break their typical perceived bias in favour of representing the cultural context, away from their normally partisan positions.
ReplyDelete
ReplyDeleteNewspapers are influenced by their own ideologies, presented to their audiences through their headlines and front covers. These ideologies are created through the political biases of the producer, the newspaper, and their audiences. The Guardian and The Daily Mail are two prime examples of this, utilising their respective papers to display their views on relevant news stories of today.
Newspapers are influenced by their owners political bias. These ideologies are shown to readers/audiences through the use of newspaper headlines and front covers. Two examples are the newspapers The Guardian and Daily Mail, both display their political bias and ideologies on the front pages, The Guardian has a left-wing political viewpoint and The Daily Mail has a right-wing political viewpoint.
ReplyDeletePolitical contexts influence individual producers within the newspaper industry. Both the Daily Mail and the Guardian having differing political opinions and therefore represent the same stories from partisan points of view. The daily mail represents a right wing bias and the guardian a left wing bias. Similarly the papers political bias may be swayed by the ideology of the viewers and potentially owners. However there are arguments against these points for example the 4th viscount Rothermere claims to be unpartisan.
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DeleteNewspapers such as the Daily Mail and The Guardian are influenced by politcal contexts that shape their production. We see per paper it is expected that they display their values strongly and apply them to the news they are reporting on.
ReplyDelete
ReplyDeleteIndividual producers can be influenced by political contexts as the owners' own ideologies and biases may effect the stance taken on politically significant news stories and the way political figures are represented.
The owners of Newspapers among all other media product can be said to influence their media products through political bias. Their ideologies are shown to readers through the use of headlines and front covers. The guardian is a left wing and the daily mail is a right wing newspaper. So as readers we’ll often see a complete difference in views even when they cover the same stories.
ReplyDeleteIndividual newspapers may be influenced by a variety of political contexts: from political identity, to audience expectation, to ownership. However, individual newspapers may challenge expectations due to significant political and social events.
ReplyDeleteReception Theory can be applied to the political context of newspaper production. According to a 2017 YouGov poll, The Daily Mail is seen as the most right-wing of mainstream newspapers, while The Guardian is seen as the most left wing. However, The Mail likely sees its political messaging as mainstream, reflecting the values of its middle England readership. For example, The Mail’s infamous ‘ENEMIES OF THE PEOPLE’ cover was seen as stridently right wing by some, but the individual producers (writer James Slack and editor Paul Dacre) likely saw it as supportive of their readership’s pro-Brexit stance. The Guardian sees itself as neutral (its cover of the same day was more measured) but Adrian Addison’s review of the Mail’s cover called it “sanctimony” and “vitriol” and even referenced the Mail’s one time support of Hitler. So, applying Hall we can see that the political news agenda of both papers may be perceived very differently based on the negotiated or oppositional ideological stance of different audiences.
DeleteParagraph 1- Political bias within a newspaper influences its content
ReplyDeleteIndividual newspapers may be influenced by a variety of political contexts: from political identity, to audience expectation, to ownership. However, individual newspapers may challenge expectations due to significant political and social events.
There is evidence that political bias within a newspaper influences its content. For example, according to a YouGov poll the daily mail has a very right-wing bias and the guardian has a very left-wing bias. Evidence of political bias effecting content can be seen in the Daily Mails famous ‘Enemies of the people’ front cover, suggesting a trio of judges were enemies for delaying Brexit by installing lawful measures. The cover assumed a dominant pro-Brexit ideology, supporting the nationalistic and traditionalist views associated with right-wing values, they took a very negative hyperbolic approach to the story, due to political bias. Evidence of pollical bias within the Guardian is not so evident, with its front covers aiming to retain a level of neutrality towards hard news stories. However, online an opinion piece on the ‘Enemies of the people’ cover was written by Adrian Addison in the online version of the Guardian. In the first sentence he mentions how the Daily Mail ‘once supported Hitler’, immediately trying to discredit the article and promote superiority of left-wing newspapers and ideologies.
p1-
ReplyDeleteIn a 2004 Independent interview with billionaire owner of the Daily Mail, 4th Viscount Rothermere stated that he keeps his political views private to prevent bias within the paper, however they support the middle-Britain and the Conservatives don’t have the “god given right” to expect their support. After the 2016 referendum, the daily mail published the “Enemies of the People” headline on the 4th November. This actively villainised the three judges who passed the bill meaning the decision to leave has to be passed through parliament. This shows the Daily Mail’s and readers’ right-wing support, who are stereotypically expected to support Brexit, using emotive language to make readers feel like the judges are their enemies for ignoring their vote. In 2017, The Guardian Online published The Mail Men which shows readers inside the “true” Daily Mail. They immediately start by saying “ [Daily Mail] once supported Hitler”, which is very emotive, causing the readers to feel disgust towards to Daily Mail, despite it being over 80 years ago. The Guardian continues to talk about editor Paul Dacre who they state “no journalist has had a bigger influence on the behaviour of recent British governments”, which for a left-wing News paper and readers, paint him in a bad light. This shows the guardians’ liberal ideology of hating the rich political people in society who support the Tories and supposedly helped in gaining the votes to leave the EU. <3
Newspapers are influenced by their own ideologies, presented to their audiences through the headlines and front covers of their flagship products. These ideologies are created through the political biases of the producer, the paper, and their audiences. The Guardian and The Daily Mail are two prime examples of left-wing and right-wing bias, utilising their respective papers to display their views on relevant news stories of today.
ReplyDeletePolitical biases within a newspaper can make the same story read completely different to another paper depending on the context. For example, both the Daily Mail and The Guardian present the toppling of the Edward Colston statue in completely different lights, despite the two presentations even using the exact same photo. The Daily Mail pairs it with the attacking headline “LAWLESS AND RECKLESS”, which also doubles as a quote from Priti Patel, whereas The Guardian has a more neutral headline: “Government accused of ‘ignorance’ on UK racism”. These takes on the same story reinforce the idea that The Daily Mail are heavily right wing, appealing to the Conservative UK population, whilst The Guardian take a more centre-left stance that upholds their values of honesty, integrity, courage and fairness.
The owners of Newspapers among all other media product can be said to influence their media products through political bias. Their ideologies are shown to readers through the use of headlines and front covers. The guardian is a left wing and the daily mail is a right wing newspaper. So as readers we’ll often see a complete difference in views even when they cover the same stories: The daily mail are almost always in support of the conservative government, whereas the guardian try their best to take an un-bias approach to politics for their front covers however, the reviewers on their websites clearly hold very bias political views.
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ReplyDeleteIndividual producers can be influenced by political contexts as the owners' own ideologies and biases may affect the stance taken on politically significant news stories and the way political figures are represented. This can be shown by analysing two covers from the Daily mail and the Guardian. The daily mail is widely considered to be a right-wing newspaper for its conservative stances and support for the Tory party. This is because the daily mails target audience consists mostly of white patriotic conservatives. Whereas the guardian despite their promise to provide unbiased news often is seen as a primarily left-wing publication for its progressive views.
P1: Political bias within a newspaper influences its content.
ReplyDeleteThe political bias of newspapers varies from different newspaper companies. The Daily Mail is a right-wing newspaper, this is proven by the front cover they made about the supreme court judges. It described that the judges were “ENEMIES OF THE STATE” in their headlines as they apparently prevented over 16m Brexit voters from having an impact on the decision to leave the EU. Its political opinion furthermore can be considered homophobic due to a comment one of the journalists used to describe one of the high court judges, the journalists described them as an “openly gay ex-Olympic fencer”. The Guardian however are said to have a none bias political stance according to their editors. However, this is far from true. The Guardian sometimes can display liberal and left-wing ideologies. After the Daily Mail front page was released, a review was made by a man called Adrian Addison, he criticised the Daily Mail for their use of language against the Judges, he had also described what he thinks of the Mail in a few sentences. “It was Britain’s first popular paper – and once supported Hitler – but this history is best on the Mail’s divisive current editor”
Introduction-
ReplyDeleteThe Daily Mail and The Guardian are two newspapers with wildly different political biases. Due to the influence of political contexts both have amassed readerships who share these beliefs, with the Daily Mail’s reader being largely right-wing Conservative voters whilst the Guardians are significantly further left primary supporting Labour. However, theorist such as Curron and Seaton would assert that ownership has a larger impact on the content of these papers, whilst it is also arguable that cultural contexts influencing individuals within the companies also impact the content of these papers even when it may be opposed to the ideology of the paper’s owners and readership.
P1-
ReplyDeleteNewspapers such as the Daily Mail and The Guardian are influenced by politcal contexts that shape their production. Political bias refers to a news organization making their personal political position appear more attractive to readers. This may affect how valid a news report is and will effect the readers view
‘Enemies of the People’ was a news report published by the Daily Mail which showed their right wing bias. Political bias effecting this story painted the judges as in a incendiary light where anger is supposted to be sparked towards the judges for opposing a brexit policy and rejecting the views of millions of people. The daily mails right wing, pro-brexit bias leads them to change the story of judges doing their job, to purposfully rejecting the views of what the Mail percieves as their readers; and therefore chief editor Paul Dacre would have chosen to influence the story.
p2-
ReplyDeleteThe Daily Mail is owned by the 4th Viscount Rothermere who stated in a 2004 independent interview that he keeps his political views private to prevent bias within the paper, however they support the middle-britian and the Conservatives don’t have the “god given right” to expect their support. This goes against Curran and Seaton who believes that having a billionair owner ,whos target is to make profit, reduces the available opinions presentedf to the public as well as reducing the quality of what is published. The Guardian, who are owned by the Scott Trust, clearly agrees with Curran and Seaton by stating “we do not have a billionair owner” which suggests that they too believe that by having a rich owner, the paper will follow stereotypical capitalist consumerist patterns by reducing the quality of the product in the aim to increase profit.
+ This also follows the Guardians left-wing political viewpoint, a stereotypical anti-capitalist ideology that money changes society for the worst and that our politics is influenced by the richest in our society.
Deletep3-
ReplyDeleteThere is also evidence that political bias does not always influence its content. For example, in 1996 the Daily Mail published a controversial front cover with images of 5 men and the headline ‘murderers’, this was to demonstrate their clear position in regard to the stabbing of Stephen Lawrence. Due to the Daily Mails often racist and discriminatory views, the audience may have expected the Daily Mail to take a different stance, more sympathetic and supportive of the police. However, in this situation, the Daily Mail overcame their usual politics and instead took a clear moral approach in support of the ‘little man’. In the Guardian, they went against their usual party politics whilst Jeremy Corbyn was the leader of the labour party, with one of there articles stating ‘He must resign’. They would be expected to support the socialist values of Jeremy Corbyn but instead keep a consistently anti-Corbyn message. So, these examples show how political bias does not influence content in newspapers but it’s possible to suggest that political contexts do, with Corbyn’s leadership and the Stephen Lawrence demonstrating key political contexts.
P3:
ReplyDeleteOwnership also plays a leading role in influencing the political bias of a newspaper. The Daily Mail is owned by DMGT and the 4th Viscount Rothermere: the inheritor of an openly Conservative paper since 1896. The Guardian, however, is owned by the Scott Trust, lacking a billionaire owner. This essentially means that The Guardian is less likely to allow their headlines to be poisoned by any political biases. This therefore directly contradicts Curran and Seaton’s theory of media ownership, stating that media owned by large conglomerates are lacking in creativity and thought, consequently diminishing their product. The Daily Mail, however, does not contradict this. Their portrayal of the statue toppling is extremely supportive of the Tory response to the incident, even going as far as to reference Priti Patel in their headline.
Ownership is also a great factor towards the political context of newspapers. Looking at Curran and Seaton’s theory on power and media industries, they theorise that ownership is the most significant factor towards how media industries work. They believe that the media industry is dominated by a small number of conglomerates which therefore limits the viewpoints and ideologies that are represented and lessens the quality of products. 4th Viscount Rothermere, the owner of the Daily Mail, has made the choice to be loyal to his middle-class readers, who are mostly conservative, and therefore the Daily Mail presents a range of mostly right-wing views. When looking at the Guardian, owned by Scotts Trust Limited, they promise to provide news free from political and commercial influence due to their independent ownership structure. Looking between these newspapers it is clear that the political context is affected by the ownership of the different newspapers.
ReplyDeleteP2- Curran and Seaton theorise that media ownership is the most significant factor in the way that media industries work. They imply that media industry is dominated by a small number of conglomerates, which limits viewpoints and quality of products; thus, indicating that ownership drastically influence the political standpoint. The Guardian- owned by the Scott Trust, seem to agree with this, by stating that ‘with no billionaire owner, we are committed to journalism defined by truth, rigorous and integrity’, which suggests that even the Guardian agrees that billionaire ownership leads to bias representations of news- implying ownership is the most significant factor in influencing the production of newspapers. The Daily Mail’s method of ownership directly contradicts the assumption made by the Guardian, despite having a ‘millionaire owner’. The 4th Viscount Rothermere stated in a 2004 independent interview that he keeps his political views private to prevent bias within the paper, and leaves the decision up to Paul Dacre, the editor.
ReplyDeletePolitical contexts can be seen to influence content within newspapers. The daily Mail is owned by DMGT (4th Viscount Rothemere), he believes that his personal views do not have a place within the Daily Mail. We do see though, that the Mail tends to be more right-wing when looking at political articles. This conforms to Curran and Seaton’s belief that media is influenced by political ideologies of the owners. When looking at the Guardian we see that they are owned by the Scott Trust. The Scott trust is not a billionaire owner and the Guardian preaches that this allows for journalism with ‘rigour’. They also claim that they are centrist, this means that they do not hold a certain political view, however we see that they are more liberal, however not left leaning. This goes against Curran and Seaton’s belief on ownership as it shows that the owner of the media has an influence on the content within.
ReplyDeleteintroduction:
ReplyDeleteThe Daily Mail and The Guardian are two newspapers which reinforce the idea that political contexts are responsible for influencing the stance producers take when reporting on these political news stories. For example, The Daily Mail is widely regarded as harnessing a predominantly right wing ideology, which allows them to amass a largely conservative readership. The Guardian, contrarily, display a left wing journalistic agenda aligning them with a Labour-supporting readership, despite their policy to not let their political biases influence their decisions and keep their main focus on integrity and self-identification.
intro-
ReplyDeleteThe Daily Mail has a predominantly right-wing readership while the Guardian has a predominantly left-wing readership. While the Daily mail may alter their newspaper to appeal to their audience (by having right-wing values and perspectives), the Guardian prides itself with having an unbiased perspective. These two newspapers show that political context influences the content and perspectives in the newspaper industry.
Introduction
ReplyDeletePolitical contexts can influence producers within the newspaper industry. To the wider public, newspapers such as the broadsheet ‘The Guardian’ and tabloid ‘The Daily Mail’ are perceived to have inherent political bias; The Guardian seen as somewhat left wing, and The Daily Mail seen as predominantly right wing. However, upon closer inspection, ‘The Guardian’ seems to have the sole intent of upholding their journalistic integrity, and ‘The Daily Mail’ conveys an importance in adhering to their audiences beliefs and ideologies, even if they stray away from the paper’s reputation.