USING THE A.I.D.A. MODEL, DISCUSS HOW THESE TWO ADVERTS USE REPRESENTATION TO MARKET THEIR PRODUCT TO THEIR TARGET AUDIENCE.
In your answer you must:
- Analyse how representation is being used differently in each source.
- Make judgements and reach conclusions about the effiacy of each advert in reaching it's target audience.
(15 marks = 25mins)
[You can use these resources for a greater insight into the campaign: Beautifully Real Moms (wpp.com)]
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