You will be working in threes on the following task:
You work for an independent marketing firm. You have been approached by a foreign pharmaceutical company (NTL) which is looking to launch a new fragrance for their home market. They have tasked you with identifying a leading product and brand in the EU because they are looking to replicate their marketing campaign. There are three phases to the brief:
Phase one: Choose a product and advert you wish to replicate. You will need to present this to your client and using media language to clearly identify the codes and conventions of the advert.
NB: Try to use terminology that demonstrates your knowledge of theory.
e.g. Sign, Signifier, Signified, Myth, Ideology, Connotation, Denotation
Phase two: Recreate the main image from the print advert as accurately as possible. You must use your photography skills to try and 'carbon copy' the image.
Phase three: Using Photoshop, recreate a full print advert of the original advert and, using the same codes and conventions, ONE new advert for your new fragrance.
Phase four: Present your final pieces to the board, explaining the process you went through and how you have applied the AIDA principles to your final design.
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