Over the next two weeks, you will be working in groups of 2 or 3 to produce a presentation about Snow White.
You will be assigned one of the questions below and you will research the topic, prepare a resource for the class, write the essay and present them all to the class. In all cases, you will need to refer closely to the original 1938 version of Snow White in your answer.
QUESTIONS:
If possible, reference the theorists from Media Ownership (Industries) and/or Audiences. As a reminder this would be:
Curran and Seaton, Livingstone and Lunt, Hesmondhalgh (industries)
Bandura, Gerbner, Hall, Jenkins, Shirky (audiences)
1. Discuss differences in production, distribution and promotion between Snow White 1937 and Shang-Chi 2021. What do these differences tell us about the way media audiences have changed?
2. How has the marketing and promotion of films changed over the years? Refer to both Snow White 1937 and Shang-Chi 2021 in your answer.
3. How do film companies use social media and online platforms to promote, distribute and show (exhibit) their films?
4. Show how the film industry ensures that mainstream films reach the widest possible audiences.
5. How are changing attitudes to race and gender reflected in the two films you have studied. Use clear examples from both Snow White and Shang-Chi in your answer.
6. How has the Disney corporation evolved since their early success with Snow White in 1937 to its recent acquisition of other brands such as Marvel?
.
AS YOU PREPARE, REMEMBER: Your presentations / essays need to contain thoughtful and thorough analysis of the question. You need to use specific and detailed information (keep a record of all research). If you learn a new piece of terminology, you will need a slide to explain the meaning.
NB: YOU HAVE TWO WEEKS TO PREPARE. YOU WILL BE PRESENTING IN THE LAST WEEKS OF TERM.
13A
1. Larisa
2. Scarlet
3. Katlin and Finlay
4. Luke and Ed
5. Mary and Bessie
6.Aleksandra and Annabella
13B
1.
2. Tilly, Lydia, Janki
3. Alyssa, Shira, Meredith
4.
5. Monty, Zackery, Isabella
6.Maddie and Willow
https://ccgrammarschool-my.sharepoint.com/:p:/g/personal/18mohameds_ccgrammarschool_co_uk/Ee3teOrnlaVPkpwM2N_uNKYBmONwuJA3bpETN5nx4cV65g?e=5utcTq
ReplyDeleteI think there are great points throughout this but a missed opportunity to discuss the sophisticated and relentless marketing campaign with regards to Social Media and the intensity of the 'push'. What are the reasons for such an aggressive campaign and what was the success of the campaign during the pandemic? It would have been nice to see some evidence of the outcomes - not least because Shang Chi was not a hugely successful film despite a 'captive' audience looking to consume content. Was it profitable or loss making (compared to Snow White for example?). I really found the research about certification of the original SW movie interesting - thanks for sharing.
ReplyDeleteANSWER: 3
EVIDENCE: 5
ANALYSIS: 3
https://ccgrammarschool-my.sharepoint.com/:p:/r/personal/18lavene_ccgrammarschool_co_uk/_layouts/15/Doc.aspx?sourcedoc=%7B6C6F681D-6D73-4968-9502-961C8ACF0D27%7D&file=Scary%20witch%20film%20thingy.pptx&action=edit&mobileredirect=true&DefaultItemOpen=1&ct=1728032816275&wdOrigin=OFFICECOM-WEB.MAIN.EDGEWORTH&cid=59cd57c6-699f-4623-acf3-ee45c33a34f9&wdPreviousSessionSrc=HarmonyWeb&wdPreviousSession=2e2810d7-4acf-4e6a-a24a-3447148e833a
ReplyDeletehttps://ccgrammarschool-my.sharepoint.com/:p:/r/personal/18curtisl_ccgrammarschool_co_uk/_layouts/15/doc2.aspx?sourcedoc=%7B120EB7F7-A179-4BDB-AAA0-E0CA77487857%7D&file=Media%20Shang-chi%20and%20Snow%20White.pptx&action=edit&mobileredirect=true&DefaultItemOpen=1&ct=1728032995964&wdOrigin=OFFICECOM-WEB.MAIN.REC&cid=03c2a5c7-f5a3-439e-8492-63dcea5d2abd&wdPreviousSessionSrc=HarmonyWeb&wdPreviousSession=2c00bc96-6ce0-4085-901e-a56855886251
ReplyDeletehttps://ccgrammarschool-my.sharepoint.com/:p:/g/personal/18cunninghamf_ccgrammarschool_co_uk/Ec5zuFDnAl9Mn4XdSzeuHecBqACBPuBVwBZwbUY9bwgVeg?e=y8ourW
ReplyDeletehttps://ccgrammarschool-my.sharepoint.com/:p:/r/personal/18spencerz_ccgrammarschool_co_uk/_layouts/15/doc2.aspx?sourcedoc=%7B875F8FD9-0BB7-4643-90B5-EDE6D3560356%7D&file=Presentation10.pptx&action=edit&mobileredirect=true&DefaultItemOpen=1&ct=1728292220351&wdOrigin=OFFICECOM-WEB.MAIN.REC&cid=a0d7ccdf-8732-4bc1-a50b-d3b3115d22ae&wdPreviousSessionSrc=HarmonyWeb&wdPreviousSession=5bf7685c-2ac9-4a18-a7c2-c9f14ba04ef9
ReplyDeleteThis was a strong presentation which used both clear and precise research which was supported by relevant theorist arguments. Again, the presentation itself was very 'read the slide' which is excellent as a revision resource but disengages when presented. Both attitudes towards gender and race were addressed but there was an opportunity to compare and contrast the success of Shang-Chi against other Marvel franchises in the Asian market. What would those outcomes have told us about audience attitudes and possible production aims/intentions. You answer the question well but reasons for the change in attitudes is almost overlooked - cancel culture is cited but it was not an overnight thing and US attitudes toward Asia both pre and post WWII did not change until after the Cold War - this was spearheaded by the emergence of Bruce Lee and the Martial Arts genre - which coincides with the emergence of the Shang-Chi Marvel character in the early 70's. There is a question of Cultural Appropriation and an idealised version of Eastern traditions and values which is perhaps another interesting area to explore? However, despite these observations it is not possible to cover EVERYTHING and you wouldn't be expected to in an exam - but they are interesting points which are worth further investigation. Overall though, a well presented argument with good research and relevant arguments throughout. Well done!
DeleteANSWER: 5
EVIDENCE: 4
ANALYSIS: 5
https://ccgrammarschool-my.sharepoint.com/:p:/g/personal/18crichtons_ccgrammarschool_co_uk/ERZCrksbfVlKrFdgKEzWlxgBvaHSkVIK25FuDJZVikFEbg?e=VduRGi
ReplyDeletehttps://ccgrammarschool-my.sharepoint.com/:p:/g/personal/18minaa_ccgrammarschool_co_uk/ERI0lzVvYFhMox1acms9-q0BvmnazgH0fER5hHrG9En2mA?e=lvF2hB
ReplyDeletehttps://ccgrammarschool-my.sharepoint.com/:p:/g/personal/18lavene_ccgrammarschool_co_uk/ER1ob2xzbWhJlQKWHIrPDScBO8ka7p4DhLd3UcQ7RMVwFQ?e=aqsoTq
ReplyDeletehttps://ccgrammarschool-my.sharepoint.com/:p:/r/personal/18aittayebl_ccgrammarschool_co_uk/_layouts/15/Doc.aspx?sourcedoc=%7B11E01E67-58BF-4458-A5B0-151E72A02FA4%7D&file=Snow%20White%20and%20Shang-Chi%20question.pptx&action=edit&mobileredirect=true
ReplyDeletehttps://ccgrammarschool-my.sharepoint.com/:p:/g/personal/18drydenw_ccgrammarschool_co_uk/EW27sRI1qiZIo34jrJzP9hsBr_8bfV-RcOQFZzq9RO7n4Q?e=9WjIDK
ReplyDeletehttps://ccgrammarschool-my.sharepoint.com/:p:/g/personal/18drydenw_ccgrammarschool_co_uk/EW27sRI1qiZIo34jrJzP9hsBr_8bfV-RcOQFZzq9RO7n4Q?e=lRVKOt
ReplyDelete