If you are ever unsure about the content of your blog, refer back to this post. I will be posting more detailed explanation of each section, with links to secondary posts as we go along. Check back for updates at the start of each wee,
Your blog should contain the following labels. Please note that I have changed the order of some things since we started the coursework. This is an easy thing to change.
01 Coursework Brief
02 Statement of Intent
03 Research - Production
04 Research - Website
05 Planning - Production
06 Planning - Website
07 Completed - Production
08 Completed - Website
Below is a brief explanation of what should be contained in each section.
01 Coursework Brief
Start by choosing one of the four briefs. You can only work on one and it is important that you don't change your mind once you have started, unless you have a very good reason. We will spend some time talking through the briefs and you should ideally have an annotated version of the brief to help you keep track of your thinking. This could be something that you annotate physically as we go through the briefs (I will give you a printed version) or annotate virtually and then upload. Alternatively you can copy and paste the content of the text and then make annotations as we discuss.
02 Statement of Intent
Based on your research into existing media, you will write about your intentions for your production and website. You will need to address the following questions.
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? ( approx. 400 words)
How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
03 Research - Production
The label should contain a PowerPoint (or other form of presentation) that shows your research into the codes and conventions of either magazine covers and contents pages or music videos in the genre you have been given. You should include:
- Shot Type
- Mise en Scene
- Layout and Design (for magazines) or Editing (for music videos)
- Language and Typography (for magazines), Camera Movement (for music videos)
- Use of Colour
- Use of Lighting
- The messaging around representation.
- The way that the magazines or music videos appeal to their target audience.
This label should also contain a post called - Conventions - Statement of Intent. In this post you need to identify at least ten of the conventions from your research and to write a few sentences about why you have either:
a) Chosen to use this convention
If you have chosen to use this convention, explain how it will appeal to your target audience.
b) Chosen to develop this convention
If you have chosen to develop this convention, explain how you are altering slightly in order to appeal to your target audience.
c) Chosen to challenge this convention
If you have chosen to challenge this convention, explain why you have rejected it in terms of the intended appeal to your target audience.
- Shot Type
- Mise en Scene
- Layout and Design
- Language and Typography
- Use of Colour
- Use of Lighting
- Interactive elements
- Audio-visual elements
- The messaging around representation.
- The way that the website appeals to their target audience.
a) Chosen to use this convention
If you have chosen to use this convention, explain how it will appeal to your target audience.
b) Chosen to develop this convention
If you have chosen to develop this convention, explain how you are altering slightly in order to appeal to your target audience.
c) Chosen to challenge this convention
If you have chosen to challenge this convention, explain why you have rejected it in terms of the intended appeal to your target audience.
05 Planning - Production
MAGAZINE: This MUST contain a post called MOCK UPS, which contains a mock up version of your magazines. You MAY use found images or AI generated images, but you SHOULD think very carefully about how you will create the real version of each image.
MUSIC VIDEO: This MUST contain a post called SHOOTING SCRIPT or STORYBOARD (You can include both). You MAY use found images or AI to helps create your storyboard, or perhaps a version of the final video using stills. You SHOULD think very carefully about how you will create the real shots.
TV PROGRAMME: This MUST contain a post called SHOOTING SCRIPT or STORYBOARD (You can include both). You MAY use found images or AI to helps create your storyboard, or perhaps a version of the final video using stills. You SHOULD think very carefully about how you will create the real shots.
If you do any research into locations, actors/models, technical tutorials (e.g. how to use photoshop, how to use the camera etc.) it should have a separate post in this section.
06 Planning - Website
This MUST contain a post called MOCK UPS, which contains a mock up version of your website. You MAY use found images or AI generated images, but you SHOULD think very carefully about how you will create the real version of each image. You will need to post screen captures of your mock up website.
07 Completed - Production
This section MUST be only one post, which should contain a clearly labelled version of your completed Magazine, Music Video or T.V. Show, or a link taking you to them.
08 Completed - Website
This section MUST contain only one post, formatted in the following way:
WEBSITE HOMEPAGE: Link to your homepage
HYPERLINKED PAGE: Link to your hyperlinked page.
AUDIO-VISUAL ELEMENT: Very clear description of your audio-visual element and exactly where to find it on your website.
NAVIGATION: Very clear explanation of how to navigate from your homepage to your hyperlinked page.
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