Brief Two: Image and Anchoring Text - Applying Hall

The purpose of this brief is to give you more experience using your phone camera, but to also give you the opportunity to apply Hall when creating your own work.

Task 1:

Choose at least two social groups to represent and research the stereotypes attached to that social group. Define the elements of the stereotype and find three images for each social group that contribute to the construction of this stereotype.

Task 2:

Create an image of your own that is designed to challenge or subvert the stereotype for each social group. Think very carefully about:

Mise En Scene, Shot Type, Lighting, Anchoring Text (NB: You will be writing about your choices)

Task 3: 

Create a PowerPoint presentation in which you:

a) Explain the stereotype making reference to the way that the images you have chosen attempt to 'fix' a hegemonic preferred meaning around the representation of your chosen social group.

b) Explain how you have used Media Language to encode a countertypical representation of your social group.

Task 4:

Submit your work.

a) Create a post in the 'Practice Tasks' section of your blog. 

b) The title should be: Brief Two: Image and Anchoring Text - Applying Hall. 

c) Embed you PowerPoint presentation, making the content clear to an examiner. 

d) Post the direct link to this blog post in the comments section below.

MARK SCHEME

CRITERIA

Candidate shows XXX understanding of the way that media language is used to construct stereotypical representations of social groups in existing media.

Candidates shows XXX skill in the use of technology to create countertypical representations of social groups.

Candidate shows XXX skill in the use of media language to construct countertypical representations, including Mise en Scene, Lighting and Anchoring text.

Candidate shows XXX ability to communicate their understanding effectively using PowerPoint. 

Candidate demonstrates XXX ability to apply Stuart Hall to the analysis of their creation of countertypical representations.

1: Minimal      2: Limited      3: Adequate      4: Good      5: Excellent