ADVERTISING LESSON 3: COMPARING CHARITY ADVERTS

Compare the way that Source A and B use Media Language to construct values, attitudes and beliefs.

In your answer you must:

• consider how Media Language is used to construct media messages related to values, attitudes and beliefs
• make judgments and reach conclusions about how audiences might respond to these media messages

REMEMBER

NON COMMERCIAL (CHARITY) ADVERTSERS USE MED LANG TO

• Raise awareness of issues (relevant to charity/service)
• Build up brand image (promote positive associations in the minds of the public)
• Reassure existing supporters of the charity
• Persuade new supporters to donate

SOURCE A: SHELTER ADVERT

BUT WHERE WILL BE LIVE?

Losing your job doesn't have to mean losing your home. We can help.

Every year we help thousands of people avoid losing their homes.

Search 'Shelter House Advice' now.

HE CAN'T DO THAT

As a tenant it's hard to know where you stand. We can help.

Every year we help thousands of people with difficult or rogue landlords.

Search 'Shelter House Advice' now.

To donate text Home40 £5 to 70070.

I CAN'T FACE IT

Debt can seem too big to face, but if ignored can threaten your home. We can help.

Every year we help thousands of people avoid losing their homes because of debt or other problems.

Search 'Shelter House Advice' now.

To donate text Home40 £5 to 70070.

SOURCE B: THE LIFETRUST.ORG ADVERT