The exam board's definition of Reception Theory seems to gather together a range of sources, but the most significant source is this essay he wrote in 1973. If you would like to read Hall's own words on the subject, here is a link to the essay:
Encoding and decoding in the television discourse (core.ac.uk)
Here is a link to the PowerPoint
https://www.slideshare.net/iammrhaywood/audience-reception-theorypptx
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