Hesmondhalgh's theory suggests that cultural industries are shaped by commercial forces, with large media companies controlling the production and distribution of content. He highlights that these industries aim to minimise risk, risk aversion, and maximise profit through strategies like horizontal, vertical and multi-sector integration. This often involves the use of familiar genres, serialisation, and symbol creators to maintain audience interest and excite engagement.
Hesmondhalgh's theory suggests that cultural industries are shaped by commercial forces, with large media companies controlling the production and distribution of content. He highlights that these industries aim to minimise risk, risk aversion, and maximise profit through strategies like horizontal, vertical and multi-sector integration. This often involves the use of familiar genres, serialisation, and symbol creators to maintain audience interest and excite engagement.
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